Hard News

Soon, consumers may ditch their home stash of vodka and tonic in favor of clean or "naked" hard seltzers, void of fruit flavorings. 

PepsiCo has been hesitant to jump into the hard beverage space, but today it announced the company is inching a little bit closer… sort...

A new variety pack from Bud Light Seltzer hits store shelves nationally on March 1. Anheuser-Busch (NYSE: BUD) continues to innovate with a new hard...

Sixpoint Brewery, a Brooklyn success story with its wide selection of craft beers, plans to enter the hard seltzer category, Hard Seltzer News has learned.

Thanks to Molson Coors (NYSE: TAP), Croatia is about to get its first hard seltzer.

Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Fans can sign up on the company’s website to receive an alert when it is available in their area.

Constellation Brands (NYSE: STZ) announced two significant moves yesterday to bolster focus on its beer portfolio, which includes hard seltzer brands. Jim Sabia and Mallika Monteiro, key players in the hard seltzer expansion at Constellation, will lead the company in its focused 2021 strategies.

The popular Seltzerland festival to Atlanta for the first time. The celebration of hard seltzer hits the Peach State on Saturday, April 3.

Ardagh Group (NYSE: ARD), which supplies aluminum cans for Mark Anthony Group in the packaging of White Claw, today announced a merger with The Gores Group in a deal valued at approximately $8.5 billion.

4 Canned Cocktails made with real tequila February 22 is National Margarita Day, and in the midst of social distancing and sanitation concerns, nothing is...