California Recycling Law Could Backfire
Critics are concerned that portions of the Governor Gavin Newsom's plan will end up doing more harm than good when it comes to expanding California’s recycling efforts.
Willie’s Superbrew Expands Superbeach Cleanup Efforts to NJ
Willie’s Superbrew is bringing its SuperBeach Cleanup efforts to New Jersey’s shoreline.
Big Beer No Longer Natural Foe of Lower RTD Taxes
Brewing giants, many of which have long since been opposed to lowering taxes on spirits, now have more reasons than ever before to support legislation in favor of doing just that.
Heineken Strategically Grows Global Footprint of Pure Piraña
Pure Piraña launched in Mexico and New Zealand, and Heineken has methodically increased distribution.
Make it a Double: Hard RTDs to Have Strong Growth
According to IWSR data, the category is projected to double its volume shares from 4% to 8% of total beverage alcohol between now and 2025.
White Claw Partners with International Recycling Effort
White Claw has teamed up with Every Can Counts to encourage the recycling of aluminum cans amongst consumers in the United Kingdom and Ireland. The duo aims to increase rates of recycling in the participating countries as well as raise awareness regarding the environmental necessity of recycling.
Cornell Hospitality School Provides Insight on Hard Seltzer Popularity
Experts at Cornell’s Nolan School of Hotel Administration are researching hard seltzer.
Growth Opportunities Persist for Hard Seltzer
On a recent episode of CNBC’s “Mad Money” president and CEO of Constellation Brands, Bill Newlands, sat down with host Jim Cramer to discuss the alcohol beverage company’s Q2 2022 earnings as well as the future of hard seltzer.
Bud Light Seltzer Misleading on Agave Content?
Anheuser-Busch is under fire for allegedly misleading consumers in the marketing of Bud Light Platinum Hard Seltzer. A class action lawsuit filed against the alcohol beverage giant claims the company’s use of the phrase “Made With Agave” in its advertising is problematic and false in that it “misrepresented and/or omitted the attributes and qualities of the product.”
Good Dogg Seltzer to Expand Nationally
Good Dogg Beverage is expanding the distribution of its line of purpose-driven hard seltzers.
