Seltzerland is Hard Seltzer’s first ‘Fetztival’
Seltzerland, hard seltzer’s first known festival, is debuting this Saturday, August 29, in Chicago. Hosted by Cannonball Productions at the Cog Hill Golf Course,...
Will Pepsi Follow Coke Into Hard Seltzer?
The famed marketing battle between rivals Coke and Pepsi may be returning soon. Only this time we're talking about Hard Seltzer wars.
Finding Grocery Shelf Space for all this Seltzer!
Just when grocers expanded space to accommodate a wide variety of craft beer, now they are struggling to find a place to stack hard seltzer.
Stepping Up Your Seltzer Garnish Game with Chamoy and Tajin
While garnishes are common with cocktails and beer, their usage with hard seltzers is just getting started. Apart from the usual slice of lime...
Is Coke Expanding Into Beer?
The Coca-Cola Company [NYSE: KO] is the largest soft drink company in the world. Its global reach is so expansive that over one billion Coke products are served every day.
Michelob Ultra Hard Seltzer Could be Next
Anheuser-Busch has filed for trademark protection for a Michelob Ultra hard seltzer, according to documents filed Friday with the U.S. Patent and Trademark Office.
Seasonal Change Ushers in Hard Seltzer Debate
Hard Seltzers have been an even bigger hit this summer. What can producers do to ensure their popularity as the seasons change, especially as...
Skinny Cans Scream Seltzer… or Do They?
What comes to mind when you think of a hard seltzer or spiked seltzer? For many consumers who were early adopters, the product is...
Sipping on Gin & Juice – and Sparkling Water
With everyone from actor Ryan Reynolds to Buckingham Palace slinging gin, the juniper-based spirit is definitely having a moment.
Progressive Brewers Embrace Seltzer Whole-Hard-edly
While it seems a new hard seltzer brand hits the market every day, in the early days of the craze there were three main...
