Hard Seltzer: An Effervescent Market, Even in a Decline
In a time of growing economic uncertainty, one industry stands out among the fiscal decline: hard seltzer. This light, bubbly booze has quickly become...
Hoosier Hard Seltzer Flavors Gain Speed
The hard seltzer craze is seeping into every corner of the midwest as Indiana microbreweries join the effervescent party. Hoosier breweries like Sun King,...
Beaches Cocktail-Inspired Seltzer Screams Summer
New hard seltzer brands are hitting the market almost daily, but the flavors tend to stick to a pretty standard fruit and berry pallet....
Michigan: Great Lakes, Great Seltzer
The hard seltzer craze has encouraged many companies to innovate and expand their product offerings to meet this new consumer demand. Breweries and soft...
New York’s Saranac is Reading the Hard Seltzer Tea Leaves
Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have flocked to...
Hard Seltzers Go Down Under
The hard seltzer craze is bubbling up in Australia, as industry experts identify boozy water as the biggest trend in brewing. As White Claw...
Straight Shooter: Texas Hard Seltzer
You’ve heard of Texas barbeque and Texas vodka, but what about Texas seltzer? Thanks to Spoetzl brewery - makers of iconic Texas beer Shiner...
First Bud Light Seltzer, Now Carlsberg?
With the recent explosion of hard seltzer sales, beer brands like Budweiser and Corona have been scrambling to add their own fizzy alcohol drinks...
As Hard Seltzer Brands Grow, So Do Sponsorships
For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...
Founders Brewing Enters Hard Seltzer Market
Founders boasts the use of “premium” ingredients in their new line of seltzers, including blue agave nectar, natural cane sugar, 100% real fruit juices...
