First Bud Light Seltzer, Now Carlsberg?

With the recent explosion of hard seltzer sales, beer brands like Budweiser and Corona have been scrambling to add their own fizzy alcohol drinks...

As Hard Seltzer Brands Grow, So Do Sponsorships

For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...

Founders Brewing Enters Hard Seltzer Market

Founders boasts the use of “premium” ingredients in their new line of seltzers, including blue agave nectar, natural cane sugar, 100% real fruit juices...

Monster Energy Hard Seltzer? It’s Possible!

Lately it seems as though everyone is trying to get a piece of the increasingly lucrative hard seltzer market. Monster Beverage Corp. (NASDAQ: MNST),...

Another Soft Drink Goes Hard with Launch of Sparkling Ice Spiked

Another soft drink company is going hard and jumping on the alcoholic seltzer trend. Talking Rain’s Sparkling Ice, known for its flavored seltzers and...

Bud Light Wants to Make Their Hard Seltzers Meme-orable

Bud Light, targeting millennials, is hiring for an all-new marketing position. With the recent launch of Bud Light Seltzer, Vice President of marketing for Bud...

Healthy Diets Thirsty for Hard Seltzer

Have hard seltzers replaced craft beers for the healthy-minded? It wasn’t long ago that the beer drinkers of the world set aside their long-loved domestics...

Hard Seltzer 12-packs cater to Tire Kickers

Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers. “Last year,...

Has Coke Ever Sold Alcoholic Beverages?

Coca-Cola is officially dipping its proverbial toes into the bubbly waters of the hard seltzer market. The beverage giant’s first foray into alcoholic seltzers...

Flavored Malt Beverage Stocks to Watch

Due to the economic shutdown and closing of restaurants and bars for months, the alcoholic beverage market has made some shifts in consumption. Although...

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