Hard Seltzer Cocktails Infuse Your Local Bar Menu

As bars across the country slowly reopen their doors, new cocktails featuring hard seltzer are appearing with regularity. More versatile for mixologists than beer,...

Hard Seltzer Evolves in Public Perception

If you watched Fourth of July fireworks with friends this year and are old enough to legally imbibe, there’s a good chance someone brought...

Nothing Wrong with Friendly Competition

Hard seltzer sales can’t be stopped lately as new options continue to hit the market. One of the most exciting things about this industry...

Hard Seltzer: An Effervescent Market, Even in a Decline

In a time of growing economic uncertainty, one industry stands out among the fiscal decline: hard seltzer. This light, bubbly booze has quickly become...

Hoosier Hard Seltzer Flavors Gain Speed

The hard seltzer craze is seeping into every corner of the midwest as Indiana microbreweries join the effervescent party. Hoosier breweries like Sun King,...

Beaches Cocktail-Inspired Seltzer Screams Summer

New hard seltzer brands are hitting the market almost daily, but the flavors tend to stick to a pretty standard fruit and berry pallet....

Michigan: Great Lakes, Great Seltzer

The hard seltzer craze has encouraged many companies to innovate and expand their product offerings to meet this new consumer demand. Breweries and soft...

New York’s Saranac is Reading the Hard Seltzer Tea Leaves

Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have flocked to...

Hard Seltzers Go Down Under

The hard seltzer craze is bubbling up in Australia, as industry experts identify boozy water as the biggest trend in brewing. As White Claw...

Straight Shooter: Texas Hard Seltzer

You’ve heard of Texas barbeque and Texas vodka, but what about Texas seltzer? Thanks to Spoetzl brewery - makers of iconic Texas beer Shiner...

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