Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance

While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.

Vertical Wellness to Launch CBD Beverage Portfolio

Vertical Wellness's drink lineup will include sparkling beverages, waters, and iced teas all infused with CBD, as well as hemp shots.

Cocktail/Seltzer Hybrid Brand Raises $4.5M for Secret New Product

The makers of the popular “cocktail meets seltzer” brand, SESH, has raised an impressive $4.5 million in total investments this year. The funds will go towards growing the SESH brand as well as launching a new brand which is, according to the company, currently in “stealth mode.”

Colorado Sake Brewer to Introduce Unique Hard Seltzer

Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.

Boston Beer Partners with Beam Suntory on RTD Cocktails

The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.

Meet the New Special Seltzer, Wynk

As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.

Breaking: Coors Seltzer Discontinued in US

There is one fewer hard seltzer SKU for distributors and retailers to carry.  Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.

Sparkling Ice Offers Cheers to Heroes

Talking Rain Beverage Company, makers of Sparkling Ice and Sparkling Ice Spiked, is honoring American heroes.  For the second consecutive year, the company is...

Kristen Bell Continues with Spindrift in Spiked Promo

Kristen Bell is a Spindrift “superfan.” The Good Place and Frozen actress has starred in several of the sparkling water’s most memorable ad campaigns...

Nick Lundquist Joins Flying Embers

Beverage industry disruptors Flying Embers have snagged craft beer industry veteran Nick Lundquist, the company announced in a statement on Thursday. Flying Embers, a leader in the growing beyond beer segment, produces premium hard seltzer and hard kombucha.

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