Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
Heineken USA is taking an intriguing new step to expand its Beyond Beer portfolio by announcing Comb & Hive canned sparkling wine.
The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.
While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.
Vertical Wellness's drink lineup will include sparkling beverages, waters, and iced teas all infused with CBD, as well as hemp shots.
The makers of the popular “cocktail meets seltzer” brand, SESH, has raised an impressive $4.5 million in total investments this year. The funds will go towards growing the SESH brand as well as launching a new brand which is, according to the company, currently in “stealth mode.”
Colorado Sake Co. is launching a new line of hard sake seltzers this summer. The launch includes four flavors of Yuzu Ginger, Blood Orange, Mixed Berry and Lime.
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
As more states legalize recreational marijuana for adult use, cannabis beverages are increasingly aiming to disrupt the alcohol market - including the new Wynk - a new seltzer that is infused with equal amounts of THC and CBD.
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.