Nelk Boys Promise to Add Hard Seltzer to their Monthly Merch Drop
The irreverent, pranking social media vloggers known as the Nelk Boys have promised to add their own branded hard seltzer to their lineup of merchandise and various other opportunistic offerings.
Illinois Extends To-Go Cocktails While Offering Shots for a Shot
Illinois extended its cocktail to-go law, allowing bars and restaurants to sell alcohol to-go for another three years. The law, which was created to help hospitality businesses struggling during the COVID-19 pandemic, will now remain in effect until at least January 3, 2024.
United Airlines Moves Forward with White Claw on Domestic Flights
United Airlines launched service of White Claw hard seltzer on Tuesday, right on schedule.
Coca-Cola Enters China with Topo Chico Hard Seltzer
The Coca-Cola Company (NYSE: KO) has announced its launch of Topo Chico Hard Seltzer in certain markets of China, the company's first ever introduction of a beverage alcohol product there.
Vizzy Signs LGBTQ+ Artist Queen Priyanka
Vizzy Hard Seltzer has a new Community Impact Director - Queen Priyanka. The international artist and drag superstar’s first task is to launch the #Vizzybility Project - a creative arts grant program designed to increase visibility for LGBTQ+ artists. #Vizzybility is the brand’s first national campaign in Canada.
Michigan Law Expands Availability of Spirit Based Canned Cocktails
The party just got a little harder in Michigan. Governor Gretchen Whitmer signed a package of bills into law that will allow Michigan distillers to produce stronger canned cocktails, while lowering the tax burden on consumers.
Take a Flavor Trip on National Wine Day
National Wine Day is coming up on May 25. Looking for a refreshingly light way to celebrate? Try the new Flavor Trip craft canned wine spritzers from Round Barn.
Molson Coors Boosts Hard Seltzer in Canada
Molson Coors (NYSE: TAP) is investing $100 million in Canadian operations to ramp up production capability for hard seltzer. The investment will more than quadruple capacity.
Lunar is Asian Americana in a Can
Lunar hard seltzer is the first hard seltzer to use MSG, but its connections with Asian American culture runs much deeper. Founded in New York City by Sean Ro and Kevin Wong, Lunar is a brand born during the pandemic and rapidly gaining national attention.
New Truly Campaign Celebrates Uniqueness
Truly Hard Seltzer, from Boston Beer Co (NYSE: SAM), is celebrating uniqueness in flavors and people via its largest media investment ever. The company has hired Grammy Award-Winning Artist Dua Lipa to launch the brand's No One Is Just One Flavor campaign.
