Heineken Expands Pure Piraña Hard Seltzer in Europe
Following successful launches in Mexico and New Zealand, Heineken launched Pure Piraña Hard Seltzer in European markets. The global hard seltzer line asks consumers if they "Dare to reimagine life?"
Meet Michel Doukeris, Next CEO of AB InBev
Anheuser-Busch InBev (NYSE: BUD) announced early this morning that its Board of Directors has unanimously elected Michel Doukeris, President of AB InBev North America, to succeed Carlos Brito as Chief Executive Officer effective July 1, 2021. Brito is exiting after 32 years at the company, and the last 15 as its CEO.
Anheuser-Busch Earnings Announcement Will Give Insight on CACTI Hard Seltzer
Anheuser-Busch (NYSE: BUD) is expected to report year-over-year top and bottom line growth tomorrow when they release their first quarter earnings Thursday. Tomorrow’s earnings report will be particularly telling for CACTI Agave Spiked Seltzer, the newest member of Anheuser-Busch’s hard seltzer family.
Tequila on the Rise in Canned Cocktails
Tequila isn’t only for Cinco de Mayo. The spirit is a household favorite with U.S. consumers and its popularity keeps rising, thanks in part to new packaging and convenience.
IZO Wins Tequila of the Year
For those in search of the perfect tequila for their Cinco de Mayo celebration, spirits maker IZO was recently awarded Tequila of the Year at the London Spirits Competition. The winner of the prestigious prize is awarded based on three criteria: taste, presentation, and value.
Bill Nye, The Gin & Tonic Guy
Bombay Sapphire & Tonic Ready-To-Drink (RTD) cocktails launched in the US this month. The canned cocktail features Bombay Sapphire’s signature vapor-infused London Dry Gin and tonic water.
NYC’s UBS Arena Signs Deal with Heineken for Hard Seltzer & Beer
Heineken will supply the arena with hard seltzer, cider, and beer in one of the "most exciting sports and entertainment partnerships to date" for the company, according to a release. No other beer category brands will be served in the arena.
How much alcohol is in Naturdays Frozen Icicles?
Naturdays Frozen Icicles will launch nationwide Tuesday in two flavors, strawberry lemonade and pineapple lemonade. The new brand of spiked consumables comes in...
Victory Brewing Makes Waves
Pennsylvania's Victory Brewing Company announced the launch of Victory Waves Craft Hard Seltzer later this month. Fans have been eagerly awaiting the release of Victory Waves since Hard Seltzer News first reported that the brewer was seeking a seltzer trademark in November of last year.
Diageo Acquires Another RTD Company
Diageo has acquired operations of Loyal 9 Cocktails, a two-year-young ready-to-drink (RTD) canned cocktail maker based in Rhode Island.
