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Molson Coors (NYSE: TAP) issued a statement this morning about the official launch of its new Proof Point ready-to-drink (RTD) canned cocktails. The new beverage is another extension of the big brewer's Beyond Beer category.

The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.

BON V!V has released an exciting new flavor of seltzer, based on a partnership with its creative advisor, Priyanka Chopra Jonas. The novel Raspberry Dragonfruit will soon be available nationwide following successful test runs in Los Angeles, San Diego, and Salt Lake City.

If the thought of finishing your 2020 taxes makes you want to reach for a hard drink, Coors Seltzer has you covered. The brand is giving away free 12 packs of its hard seltzer in honor of this year’s Tax Day.

Suzie’s Brewery has announced a new line of hard seltzers loaded with a whopping 9.5% alcohol by volume (ABV). Suzie's Loaded Organic Hard Seltzer will appear in three cocktail-inspired flavors including Mojito, Pina Colada, and Moscow Mule.

Monster Energy (NASDAQ: MNST) continues to tease on hard seltzer, remaining non-committal in Thursday's conference call with analysts, when the company detailed first quarter 2021 financial results.

Following successful launches in Mexico and New Zealand, Heineken launched Pure Piraña Hard Seltzer in European markets. The global hard seltzer line asks consumers if they "Dare to reimagine life?"

Anheuser-Busch InBev (NYSE: BUD) announced early this morning that its Board of Directors has unanimously elected Michel Doukeris, President of AB InBev North America, to succeed Carlos Brito as Chief Executive Officer effective July 1, 2021. Brito is exiting after 32 years at the company, and the last 15 as its CEO.

Anheuser-Busch (NYSE: BUD) is expected to report year-over-year top and bottom line growth tomorrow when they release their first quarter earnings Thursday.  Tomorrow’s earnings report will be particularly telling for CACTI Agave Spiked Seltzer, the newest member of Anheuser-Busch’s hard seltzer family.

Tequila isn’t only for Cinco de Mayo. The spirit is a household favorite with U.S. consumers and its popularity keeps rising, thanks in part to new packaging and convenience.