Let's White Claw campaign

White Claw Goes Global with Storytelling Campaign

White Claw, the OG hard seltzer that defined a segment, has launched its first global, storytelling campaign.
Cacti hard seltzer 9 pack

CACTI Hard Seltzer is Immediate Thorn in Side of White Claw, Truly

The tequila-inspired beverage has quickly become a worthy adversary in the hard seltzer market.
Buenavida hard seltzer

Stone to Launch Buenavida Seltzer in Bottles

Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Cutwater MLB cans

Cutwater Expands MLB Co-Branding

Cutwater Spirits is expanding its line of ready-to-drink (RTD) co-branded cocktails to six MLB teams, featuring the teams’ official logos and trademarks.
Thirsty Monk Holy Water

Thirsty Monk To Open Hard Seltzer Pub in Asheville

Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.

Blake Shelton Helps Launch Smithworks Lemonade Seltzers

Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.

DISCUS and Responsibility.org Want to Put a HALT to Drunk Driving

An anti-impaired driving bill recently received a big endorsement from the drinks industry. Chris Swonger, president and CEO of the Distilled Spirits Council of...

Houston’s Saint Arnold Adds Hard Seltzer

Saint Arnold Brewery has finally released its much anticipated hard seltzer, and it is just groovy.
SOMA hard seltzer 12 pack

21st Amendment Brewery Rolls Out SOMA Hard Seltzer

San Francisco’s own 21st Amendment Brewery has announced the national rollout of SOMA, a hard seltzer brand that performed well in its local release.
Women of hard seltzer

Women Executives Forge Future of Hard Seltzer

March is Women’s History Month, and Hard Seltzer News is celebrating the women who are making history in the burgeoning spiked and sparkling space.

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