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Molson Coors (NYSE: TAP) issued a statement this morning about the official launch of its new Proof Point ready-to-drink (RTD) canned cocktails. The new beverage is another extension of the big brewer's Beyond Beer category.

Canteen Spirits will receive investments and a distribution agreement from beverage alcohol giant Anheuser-Busch (NYSE: BUD). The Austin-based spirits company produces Canteen Vodka Soda ready-to-drink (RTD) canned cocktails. The investment indicates the US consumer's appetite for more varieties of canned cocktails.

The Boston Beer Company (NYSE: SAM) announced Friday that it will establish a new subsidiary focused on cannabis-infused, non-alcoholic beverages.

Heineken USA just announced a major new partnership - it became the new import beer and hard seltzer partner of the Miami Dolphins. The company has several options for hard seltzer at Hard Rock Stadium.

BON V!V has released an exciting new flavor of seltzer, based on a partnership with its creative advisor, Priyanka Chopra Jonas. The novel Raspberry Dragonfruit will soon be available nationwide following successful test runs in Los Angeles, San Diego, and Salt Lake City.

Smirnoff Zero Sugar Black Cherry Seltzer took first place at the 2021 San Francisco World Spirits Competition. The drink was named Best of Class in the Hard Seltzer category beating 23 hopeful seltzers for the title.

Cutwater Spirits took home the gold, winning big at the 2021 San Francisco World Spirits Competition. Cutwater’s Whiskey Mule ready-to-drink (RTD) canned cocktail won the coveted Best of Class award in the Pre-Mixed Cocktail category.

Kirkland Signature Hard Seltzer is back at Costco after disappearing from the big-box retailer’s shelves over the winter. This is welcome news for loyal shoppers who have been frantically taking to Reddit and other online forums in search of the beverage.

If the thought of finishing your 2020 taxes makes you want to reach for a hard drink, Coors Seltzer has you covered. The brand is giving away free 12 packs of its hard seltzer in honor of this year’s Tax Day.

Monster Energy (NASDAQ: MNST) continues to tease on hard seltzer, remaining non-committal in Thursday's conference call with analysts, when the company detailed first quarter 2021 financial results.