Pepsi Answers Coke, Hard Seltzer Wars Stage is Set
Industry insiders have been looking for PepsiCo to release its first hard beverage since its biggest rival, The Coca-Cola Company, announced the release of Topo Chico Hard Seltzer last August.
Boston Beer Signals Hard Seltzer Still Exploding with Pepsi Alliance
While the demand for the Truly brand may be waning, the hard seltzer category just received a jolt from a powerhouse brand. Boston Beer Co (NYSE: SAM) announced an alliance with PepsiCo (NYSE: PEP) to deliver HARD MTN DEW.
Bud Light Seltzer Retro Pack is Now Timeless
Bud Light announced that the Retro Summer Tie Die variety pack is now a permanent fixture in the brand’s seltzer portfolio.
Vizzy Lemonade Hard Seltzer Launches 8 Months Ahead of Schedule in Canada
Thanks to the early success of the Vizzy brand in Canadian markets, Molson Coors is releasing its spiked and sparkling lemonade ahead of schedule.
Aluminum Can Prices Under Spotlight in Congress
Senators Tammy Baldwin, Democrat from Wisconsin, and Tom Cotton, Republican from Arkansas, have teamed up to reintroduce the Aluminum Pricing Examination (APEX) Act. The bipartisan legislation was introduced as a way to provide enhanced oversight of the markets responsible for reporting aluminum premium pricing.
Yahoo Finance Says Hard Seltzer Still the ‘IT’ Drink
In a Yahoo Finance newsletter Andy Serwer published on Saturday titled, “Why hard seltzer is still America's 'it' drink,” the journalist and former managing editor of Fortune explained why he is confident the beverage category is not another dying trend.
Pepsi Dumps Juice for Cash
PepsiCo has agreed to sell its Tropicana and Naked Juice brands to PAI Partners, generating $3.3 billion in cash. Private equity fund PAI Partners has controlling investments in Refresco, the world's largest independent bottler of beverages, which packages canned cocktails and beer, among other items.
Vertical Wellness to Launch CBD Beverage Portfolio
Vertical Wellness's drink lineup will include sparkling beverages, waters, and iced teas all infused with CBD, as well as hemp shots.
Diageo’s Impressive Year Features Strong RTD Performance
Diageo (NYSE: DEO) reported its fiscal year 2021 earnings on Thursday. The international beverage alcohol company, and maker of Smirnoff hard seltzer, had an impressive year all around. The company reported “strong growth in net sales, operating profit and cash generation.”
Molson Coors Reports Best Quarterly Growth in a Decade
Molson Coors (NYSE: TAP) reported its Q2 earnings Thursday, beating analysts’ top and bottom line estimates and posted, what the company called, “its best quarterly top-line growth in more than a decade.”
