Bud Light Seltzer Releases Fall Flannel Fling
Bud Light Seltzer shared more information about its upcoming limited edition Fall Flannel variety pack, which includes Pumpkin Spice hard seltzer.
Anheuser-Busch Tests RTD Cocktails in a Box
At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits. The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.
Michelob Ultra Organic Seltzer Watermelon Strawberry and Black Cherry Join the Line-up
Michelob Ultra Organic Seltzer is welcoming two new flavors to its portfolio, and they are the perfect way to toast the end of summer. Watermelon Strawberry and Black Cherry are joining the line up, just in time for Labor Day weekend.
Fas Mart Partners with DoorDash for Alcohol Delivery
Virginia-based FasMart convenience stores have partnered with DoorDash to bring alcoholic beverages to your door.
Sapporo Hard Seltzer Tests Japan Market
Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.
Hard Seltzer Category Grows Up, Gets Serious
Analysts recently discussed the recent stock market performances of some of the most popular hard seltzer brands and what those performances mean for the future of the bubbly beverage.
Heineken Grows Beyond Beer Category with Sparkling Wine
Heineken USA is taking an intriguing new step to expand its Beyond Beer portfolio by announcing Comb & Hive canned sparkling wine.
Boston Beer Diversification Continues
The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.
Pepsi’s New Beverage Alcohol Company Could Include Rockstar
PepsiCo (NASDAQ: PEP) announced that it will be forming a new company to launch HARD MTN DEW, a spiked version of its Mountain Dew brand.
Molson Coors Launches Coors Whiskey Co
Molson Coors (NYSE: TAP) is set to debut its first full-strength spirit, Five Trail Whiskey, on September 1. The blended American whiskey will be the first product launched under the new banner Coors Whiskey Co.
