Vizzy Announces New Watermelon Variety Pack
The box mimics the melon to which it pays homage in bright fuchsia and teal, while the cans themselves look almost Warholian. Each flavor sports the same melon, surrounded by brighter colors that are inspired by the blended fruit. The variety pack is bright, fun, and perfect for making the most of the second half of summer.
Boston Beer Partners with Beam Suntory on RTD Cocktails
The Boston Beer Company, makers of Truly Hard Seltzer, is teaming up with spirits company Beam Suntory in a long-term strategic partnership.
RTD Cocktails Offer Exciting Innovation for Spirits Producers
RTD cocktail products continue to provide consumers with new and innovative ways to enjoy spirits. Drizly predicts that the RTD cocktail sub-category will continue to surge through the summer months and beyond.
Earnings Call Tuesday: Will Pepsi Announce Hard Seltzer?
PepsiCo (NASDAQ: PEP) reports Q2 earnings Tuesday, July 13, before the stock market opens. Will Pepsi officially announce a hard seltzer?
According to analysts, the...
Corona Hard Seltzer Connects with Hispanic Community
Constellation Brands is evolving with its Hispanic demographic in an effort to continue offering beverages that resonate with the community.
Breaking: Coors Seltzer Discontinued in US
There is one fewer hard seltzer SKU for distributors and retailers to carry. Molson Coors showed courage and swift action in responding to data in the young history of hard seltzer, and has eliminated Coors Seltzer from the lineup. The brand extension positioning was problematic.
Constellation Banks on Mexico Brewery Expansion
A Constellation Brands facility in Ciudad Obregón, Sonora, Mexico has expanded its production capabilities after pandemic-related delays. The upgraded facility will enhance production output by a capacity of 4.2 million barrels (5 million hectoliters).
Doukeris Likes Profit Potential of A-B InBev’s Beyond Beer Global Growth
July 1 marked Michel Doukeris’ first official day as the new Chief Executive Officer of Anheuser-Busch InBev. The former president of AB North America was unanimously elected by the company’s Board of Directors to replace outgoing CEO Carlos Brito.
AriZona SunRise Makes Summer a Little Cooler
AriZona SunRise Hard Seltzer - one of the most highly anticipated seltzers of 2021 - is making a splash in the US with an integrated marketing campaign. The classic soft drink company partnered with Heineken USA for the release of its first hard beverage.
Constellation Brands has Goal to Bump Anheuser-Busch in Hard Seltzer Market Share
Constellation Brands (NYSE: STZ) is vying for a top-three share position in hard seltzer. The makers of Corona Hard Seltzer currently hold the #4 hard seltzer spot in the US.
