Molson Coors Invests in UK Hard Seltzer Market
Molson Coors Beverage Company is betting big on hard seltzer in the UK. The beverage company announced this week that it is investing $34.6 million (or £25 million) in its Burton-on-Trent brewery.
Truly Partners, Launches Not-so-Hard Seltzer Candy
Truly partnered with a luxury candy brand on an exciting new product release - a first of its kind hard seltzer inspired candy via a new collaboration with Sugarfina. The nonalcoholic gummy candy is available now in four flavors, inspired by Truly’s Tropical mix pack - Mango, Passionfruit, Pineapple, and Watermelon Kiwi.
No- and Low-ABV Beer Is Potent Product
One segment of the beer industry is thriving. The IWSR projects non-alcoholic beer sales in the US will experience compound annual growth at a rate of 9.7% through 2024 -- proving that sometimes less really is more.
RTDs Are Poised to Take Over
Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.
Coca-Cola Japan Serves Up Nomel’s
The Coca-Cola Company has introduced another hard seltzer in Japan. Nomel's, which is "lemon" spelled backwards, is a hard lemonade blended in the three flavors of Original, Bitter Sour, and Sour Sour Sour.
White Claw Dominates in Early On-Premise Resumption Reports
The hard seltzer market is more saturated than ever before. It seems like every day a new brand is hitting shelves or an existing brand is coming out with new flavors. One thing, however, has remained constant since the very beginning of the hard seltzer craze-- White Claw continues to dominate the market.
Boston Beer Stock Rises on Truly Optimism
Boston Beer’s Truly (NYSE: SAM) enjoyed rising shares on Monday after Guggenheim Partners named the brewer a “Best Idea” while reiterating its “buy” rating. The global investment and advisory firm noted that SAM has its popular hard seltzer brand, Truly, to thank for the strong performance.
Here’s the Scoop on Coors Seltzer Orange Ice Cream
Coors Seltzer has teamed up with Tipsy Scoop launching an alcohol-infused Orange Cream Pop Ice-Cream just in time to make this summer even sweeter. The limited edition frozen treat will become available on June 30th.
Drizly: Hard Seltzer Continues to Explode
Drizly purchase data shows hard seltzer driving growth of beverage alcohol for the start of the warm weather season. Hard seltzer's share of purchases in May increased from 25 percent to 28 percent.
Pepsi Readies Rockstar for Hard Debut
PepsiCo recently filed for trademark protection with intent to sell alcohol under the “Rockstar” brand. It is looking more likely that Pepsi will soon follow Coca-Cola into the hard seltzer space.
