Naked Seltzer Betters the Home Bar

Soon, consumers may ditch their home stash of vodka and tonic in favor of clean or "naked" hard seltzers, void of fruit flavorings. 

Pepsi Introduces its First Mixer, Neon Zebra

PepsiCo has been hesitant to jump into the hard beverage space, but today it announced the company is inching a little bit closer… sort...

Breaking: Sixpoint Working on Hard Seltzer

Sixpoint Brewery, a Brooklyn success story with its wide selection of craft beers, plans to enter the hard seltzer category, Hard Seltzer News has learned.

Molson Coors Launches New Hard Seltzer in Europe

Thanks to Molson Coors (NYSE: TAP), Croatia is about to get its first hard seltzer.

Travis Scott Drops Release Date for Cacti Spiked Seltzer

Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed on Instagram. Fans can sign up on the company’s website to receive an alert when it is available in their area.

Constellation Doubles Down on ‘Beer’

Constellation Brands (NYSE: STZ) announced two significant moves yesterday to bolster focus on its beer portfolio, which includes hard seltzer brands. Jim Sabia and Mallika Monteiro, key players in the hard seltzer expansion at Constellation, will lead the company in its focused 2021 strategies.
Seltzerland Atlanta

Seltzerland Fetztival Lands in Atlanta

The popular Seltzerland festival to Atlanta for the first time. The celebration of hard seltzer hits the Peach State on Saturday, April 3.

Packaging Supplier for White Claw Forges Megadeal

Ardagh Group (NYSE: ARD), which supplies aluminum cans for Mark Anthony Group in the packaging of White Claw, today announced a merger with The Gores Group in a deal valued at approximately $8.5 billion.

Hard Iced Tea Launched by Nude Beverages

anada’s Nude Beverages Company is expanding its US portfolio. The BC-based company announced the expansion of Nude Hard Iced Tea, an "American-style” iced black tea that contains neither caffeine nor carbonation.
Ashland Hard Seltzer Flavors

Josh Landan: Chief Collaborator at Ashland Hard Seltzer

Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.

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