Hard Seltzer Prices Propped Up by Premium Positioning
As more brands enter the category and release their own variations, we’re seeing all kinds of exciting new options emerge, including so-called premium hard seltzers.
Willie’s Superbrew Doubles Down on New England Community
Willie’s Superbrew is a seltzer with a cause. In an exclusive interview with Hard Seltzer News, Willie’s Superbrew co-founder, Nico Enriquez spoke about the company’s commitment to positive environmental change.
Coca-Cola CEO Provides an Update on Timeline for Topo Chico Hard Seltzer
Beverage giant Coca-Cola provided consumers with more information regarding its foray back into hard drinks.
Hard Seltzer Brands Market to All Genders
Part of the reason for spiked seltzer’s remarkable rise in popularity is its mass appeal.
Interview with Nico Enriquez of Willie’s Superbrew
HARD SELTZER NEWS RECENTLY INTERVIEWED NICO ENRIQUEZ, CO-FOUNDER OF WILLIE’S SUPERBREW HARD SELTZER.
Why Willie’s Superbrew isn’t Expanding to Other States Next Year
Expansion does not have to be the end goal for a successful company, and Willie’s Superbrew is setting that precedent with their hard seltzer....
Will Stone Brewing’s New CEO Push for Hard Seltzer?
Stone Brewing Company is entering a new chapter. Starting on Monday, Sept. 14, the San Diego based brewery will have a new CEO when...
Ola Brew Raises Additional $535k for Hard Seltzer Push
Hard seltzer can be a lucrative business, as consumer demand for more effervescent and alcoholic options continues to grow exponentially. Ola Brew offers proof;...
Lone River Beverage Company Built their Brand with Dedication to Storytelling
Lone River Beverage Company built their brand by weaving their Ranch Water hard seltzer into the story of the American West.
Katie Beal Brown Exclusive Interview
In an exclusive interview with Hard Seltzer News, Katie Beal Brown, founder and CEO of Lone River Beverage Company, revealed major secrets to success in the hard seltzer market — a rocking team and an emphasis on brand differentiation.
