Airlines Explore Adding Hard Seltzer Options Onboard
There’s no better way to kick off a vacation than by enjoying an adult beverage on the plane. But in spite of its booming popularity, hard seltzer fans have few options when it comes to imbibing inflight.
Will Pepsi Follow Coke Into Hard Seltzer?
The famed marketing battle between rivals Coke and Pepsi may be returning soon. Only this time we're talking about Hard Seltzer wars.
Finding Grocery Shelf Space for all this Seltzer!
Just when grocers expanded space to accommodate a wide variety of craft beer, now they are struggling to find a place to stack hard seltzer.
Is Coke Expanding Into Beer?
The Coca-Cola Company [NYSE: KO] is the largest soft drink company in the world. Its global reach is so expansive that over one billion Coke products are served every day.
Michelob Ultra Hard Seltzer Could be Next
Anheuser-Busch has filed for trademark protection for a Michelob Ultra hard seltzer, according to documents filed Friday with the U.S. Patent and Trademark Office.
Seasonal Change Ushers in Hard Seltzer Debate
Hard Seltzers have been an even bigger hit this summer. What can producers do to ensure their popularity as the seasons change, especially as...
Skinny Cans Scream Seltzer… or Do They?
What comes to mind when you think of a hard seltzer or spiked seltzer? For many consumers who were early adopters, the product is...
Sipping on Gin & Juice – and Sparkling Water
With everyone from actor Ryan Reynolds to Buckingham Palace slinging gin, the juniper-based spirit is definitely having a moment.
Distillers Make Hard Seltzer Even Harder
The US is exporting its love of hard seltzers abroad, as the bubbly trend is growing in the UK.
Thanks to prominent brands like White...
Progressive Brewers Embrace Seltzer Whole-Hard-edly
While it seems a new hard seltzer brand hits the market every day, in the early days of the craze there were three main...
