First Bud Light Seltzer, Now Carlsberg?
With the recent explosion of hard seltzer sales, beer brands like Budweiser and Corona have been scrambling to add their own fizzy alcohol drinks...
As Hard Seltzer Brands Grow, So Do Sponsorships
For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...
Monster Energy Hard Seltzer? It’s Possible!
Lately it seems as though everyone is trying to get a piece of the increasingly lucrative hard seltzer market. Monster Beverage Corp. (NASDAQ: MNST),...
Another Soft Drink Goes Hard with Launch of Sparkling Ice Spiked
Another soft drink company is going hard and jumping on the alcoholic seltzer trend. Talking Rain’s Sparkling Ice, known for its flavored seltzers and...
What’s in a Name?
Basic ingredients of this new category of alcoholic beverages
Hard seltzer is an alcoholic drink that has dramatically risen in popularity recently. Brands like White...
Flavored Malt Beverage Stocks to Watch
Due to the economic shutdown and closing of restaurants and bars for months, the alcoholic beverage market has made some shifts in consumption. Although...
Going Beyond the Can: Packaging Hard Seltzer
Hard seltzer has experienced a great surge in popularity recently, with a market share increase of over 200% in 2019 alone. This industry is...
Driven by Convenience, Accelerated by COVID, and Here to Stay
Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past. Drinkers think of it as a new category,...
The Hard Seltzer Customer: An Actionable Market
Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...
Can Hard Seltzer Can the Can Supply?
US shortage of aluminum blamed on the spike in popularity
The supply chain of aluminum beverage cans has been interrupted. Analysts float the possible explanation...
