Delicious Disruptors
Your idea of hard seltzer as a malt-based alcoholic beverage is about to change, as brands push the boundaries of what they can do...
Wine Makers Press Into Hard Seltzer
Wine and spirits producers have their eye on the growing hard seltzer market -- and they want a share. Without a strict definition, wine...
Hard Seltzer Evolves in Public Perception
If you watched Fourth of July fireworks with friends this year and are old enough to legally imbibe, there’s a good chance someone brought...
Nothing Wrong with Friendly Competition
Hard seltzer sales can’t be stopped lately as new options continue to hit the market. One of the most exciting things about this industry...
Hard Seltzer: An Effervescent Market, Even in a Decline
In a time of growing economic uncertainty, one industry stands out among the fiscal decline: hard seltzer. This light, bubbly booze has quickly become...
Straight Shooter: Texas Hard Seltzer
You’ve heard of Texas barbeque and Texas vodka, but what about Texas seltzer? Thanks to Spoetzl brewery - makers of iconic Texas beer Shiner...
First Bud Light Seltzer, Now Carlsberg?
With the recent explosion of hard seltzer sales, beer brands like Budweiser and Corona have been scrambling to add their own fizzy alcohol drinks...
As Hard Seltzer Brands Grow, So Do Sponsorships
For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...
Monster Energy Hard Seltzer? It’s Possible!
Lately it seems as though everyone is trying to get a piece of the increasingly lucrative hard seltzer market. Monster Beverage Corp. (NASDAQ: MNST),...
Another Soft Drink Goes Hard with Launch of Sparkling Ice Spiked
Another soft drink company is going hard and jumping on the alcoholic seltzer trend. Talking Rain’s Sparkling Ice, known for its flavored seltzers and...
