The wait is finally over. Constellation Brands (NYSE: STZ) announced today that Two Lane Hard Seltzer will be released — and Two Lane American Golden Lager production will resume. The lager with legendary Luke Bryan as its spokesperson was paused due to manufacturing difficulties in the wake of the coronavirus.
Luke Bryan, four-time Entertainer of the Year, teamed with the brewer to introduce Two Lane Lager in Q1 of 2020, but then paused production. Distribution has returned to Tennesse, Alabama, Georgia, Florida, North Carolina, South Carolina, and Virginia.
Two Lane Hard Seltzer was initially launched in Georgia, but is also now available in neighboring states. The brand comes in four distinct flavors.
“I can’t wait for people to get their first sips of Two Lane Hard Seltzer. It’s a great complement to the lager, and I hope y’all love it as much as I do,” Luke said in a release.
Jim Sabia, executive vice president and managing director at Constellation Brands said, “We found an incredible co-creator in Luke Bryan. He’s down to earth and is direct in sharing his likes and dislikes, so working with him and evolving the Two Lane brand has been a really fun ride.”
The hard seltzer has only 4.5% ABV and 110 calories per 12 ounce slim can. A mixed pack of the gluten-free seltzer will retail for $15.00. The Cherry Limeade flavor is also being packaged in 16 ounce cans.
The product will be produced in the company’s Daleville, Virginia, facility.
- ThirstyFrog Sets Sail - September 7, 2022
- Tell Me Whey: Dairy Hard Seltzer Developed by Cornell Scientist - July 24, 2022
- Constellation Brands Expected to Announce Significant Quarterly Increase in Sales - September 27, 2021
