Mark Anthony Brewing, the private company who changed the world with White Claw, announced today via its Mike’s Hard Lemonade Co division, that Mike’s Hard Lemonade Seltzer is officially available nationwide. Hard Seltzer News first reported the brand’s development in October of 2020.
The team at Mike’s, which introduced Mike’s Hard Lemonade to the United States in 1999, somewhat defined the flavored malt beverage (FMB) category. Founded by billionaire Anthony von Mandl in Canada in 1996, Mike’s Hard Lemonade shifted focus to the male 25-29 demographic in 2017. White Claw was launched in 2016.
In contrast to its grandpa, Mike’s Hard Lemonade Seltzer is a low sugar and gluten free alcoholic beverage. It has only 100 calories and 1 gram of sugar. That should appeal to a broad demographic.
“We are obsessed with crafting the best-tasting hard lemonades, which we have perfected over the last 21 years,” said Chief Marketing Officer John Shea. “Other companies do other things, Mike’s makes lemonade. Mike’s has been the #1 hard lemonade for over two decades for delivering the superior taste, and now we are thrilled to introduce Mike’s Hard Lemonade Seltzer, the best tasting hard lemonade seltzer.”
Sticking to a variety pack for the brand launch, Mike’s will be sold in 12 packs that include Lemon, Strawberry, Mango, and Pineapple flavors. As Hard Seltzer News noted in earlier coverage, the Pineapple flavor is already bubbling to the top as a fan favorite.
In a third party performed blind taste test, conducted in January of 2021, “consumers preferred Mike’s Hard Lemonade Seltzer’s superior taste over the competition, and its most authentic lemonade flavor,” according to a release.
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