One of the year’s most highly anticipated seltzers officially has a release date.

Travis Scott is launching his new Cacti Spiked Seltzer on March 15, he confirmed in a post to his official Instagram account. Fans can sign up on the company’s website to receive an alert when it is available in their area.

Cacti is made with agave-based spirits, as the name implies. It is also a reference to his record label – Cactus Jack Records – which he founded in 2017.

The 7% ABV seltzer will be introduced in three flavors – lime, pineapple, and strawberry – and contains 150 calories per 12 oz. serving. It will be sold in variety 9-packs of 12 oz. cans as well as 16 and 20 oz. single serve cans.

The drink is inspired by the rapper’s love of tequila, and all of the premium blue agave used in its production is sourced from Mexico. Cacti is made with all natural flavors.

Scott is a Brand Whisperer

This isn’t Scott’s first foray into the world of food and drink. In September he partnered with fast-food chain McDonald’s to release his own custom meal. The Cactus Jack meal consists of a medium Sprite, a quarter pounder with bacon, and fries with barbecue sauce.

Demand for the meal was so high that many restaurants ran out of product. Ordering a Cactus Jack became a TikTok trend, with many fans sneaking lyrics from Scott’s “Sicko Mode” into their orders.

The McDonald’s collab became a viral sensation last fall, and the deal garnered Scott a cool $20 million, according to Forbes – $5 million from the original partnership and another $15 million from the creative McDonald’s-themed merchandise, including a 3-foot McNugget body pillow.

Scott was named one of Forbes’ 30 Under 30 last year, and the magazine referred to him as a “brand whisperer,” thanks in large part to the success of the McDonald’s campaign. He has also previously collaborated with Jordan and Playstation.

Scott first low-key announced Cacti when he showed up to his Forbes interview with a sample bottle of the strawberry variety. “We’ve got other flavors,” Scott told Forbes. “Like lime.”

Anheuser-Busch Making it Possible

Scott’s new endeavor is through a partnership with Anheuser-Busch (NYSE: BUD), which will distribute the spiked seltzer. The rapper was highly involved in development, and his team selected A-B for the high profile deal. The beverage company has been making significant moves in the spiked and sparkling space since launching Bud Light Seltzer early last year.

“We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s new and next in culture,” said Fabricio Zonzini, president of Beyond Beer at Anheuser-Busch.

Similar to the McDonald’s Meal, the trademark application for Cacti included a wide range of merchandising opportunities, including shirts, long-sleeved shirts, polo shirts, hooded shirts, sweatshirts, jerseys, shorts, sweat pants, jackets, scarves, pajamas, robes, underwear, head bands, wrist bands, skirts, dresses, bras, cardigans, blouses, tank tops, pants, coats, sweaters, leg warmers, socks, stockings, gloves, belts, footwear, headwear, and swimwear.

We can’t wait to see this innovative brand whisperer’s take on hard seltzer. Fingers crossed for a Cacti-themed body pillow.

Erin Grafton
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