Canada’s Nude Beverages Company is expanding its US portfolio. The BC-based company announced the expansion of Nude Hard Iced Tea, an “American-style” iced black tea that contains neither caffeine nor carbonation.

The spiked iced tea is available in three flavors: Lemon, Peach, and Raspberry. Like other Nude products, the tea contains no carbs, sugar, or artificial sweeteners.

It’s cheeky name is a reference to the absence of these ingredients. “We decided on the name Nude because our beverages are stripped-down of all the sugar, sweeteners and other ingredients that you’d normally find in a beverage in our category,” the company says on its website.

A Mission for Healthier Alternative Drinks

Every serving of Nude contains 100 calories. A variety 12-pack featuring all three flavors will range from $15.99 to $17.99.

Nude’s Canadian collection also includes ready-to-drink (RTD) canned cocktails including vodka sodas, gin sodas, and tequila sodas. The brand first launched in Canada in 2017. The first of its kind for the Canadian market, it has since sold more than 85 million cans.

It was founded with the mission “to develop alcoholic beverages that are a healthier alternative” within the flavored malt beverage (FMB) and RTD spaces. This concept resonates with Americans and Canadians alike, based on the company’s success.

Canadians have been enjoying Nude Hard Iced Tea since May of 2019, and the beverage has enjoyed much acclaim.

“We tested over 500 formulations of the iced tea before landing on our final formula, and it’s that attention to detail that makes us a category leader,” said Nude Beverages CEO and founder Julius Makarewicz.

“We saw that consumers were wanting more sugar-free options, and so we knew the next step was to bring Nude Hard Iced Tea to the U.S. We’re excited to introduce our American fans to a new line and expect even more expansion to come this year.”

Nude first ventured to the US in 2020 with the stateside release of its flagship drink, Nude Hard Seltzer. It is available in four flavors: Classic Lime, Mango, Peach, and Raspberry Lemon. Nude Hard Seltzer contains 5% ABV and is available in variety packs of 12 or 24.

Nude Donates to Animal Causes

In addition to its better-for-you profile, Nude is committed to helping a cause that is near and dear to many Canadian and American hearts: animal welfare. Committed to helping at the local level, Nude donates to animal welfare organizations in every area in which it is sold.

The goal is to donate a cool $1 million to our furry friends by 2023, with $230,000 given to the #pawsofnude campaign to date. Fans are welcome to suggest animal rescue organizations which could use the support.

Nude Hard Iced Tea is currently available in Illinois, Minnesota, Pennsylvania, and Wisconsin, with more states to come. The company aims to be available nationwide by July 1 of this year.

We’re excited to see what else the year has in store for Nude. Will Nude’s RTDs follow its hard iced tea down south? Given the popularity of its hard seltzer, don’t be surprised to see more from this exciting brand in the future.

Erin Grafton
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