Bud Light Seltzer today launches a new 24-pack that combines Bud Light Seltzer Lemonade and Bud Light Seltzer Iced Tea. The suitcase of hard seltzer from Anheuser-Busch (NYSE: BUD) meets demand for larger variety as consumers return to pre-pandemic style events and gatherings.
The new mix pack includes four each of slim cans of Raspberry Iced Tea, Peach Iced Tea, Apple Iced Tea, Original Lemonade, Black Cherry Lemonade and Strawberry Lemonade.
A fourth iced tea flavor, Tangerine Iced Tea, will be found in the 12 packs of Bud Light Seltzer Iced Tea. Additionally, the Peach Iced Tea will be sold in a 25 ounce package.
While the Peach flavored Bud Light Seltzer Lemonade is not included in the new slim suitcase, it will continue to be available in 12 count variety packs of Bud Light Seltzer Lemonade.
“While Bud Light Seltzer always strives to innovate and bring delicious tasting flavors to the market, we also want to ensure we’re giving our fans products that fit their lifestyle,” said Andy Goeler, vice president of marketing for Bud Light.
“With the summer season upon us,” Goeler continued, “we’re confident that consumers will enjoy sipping on these new great flavors and will even enjoy mixing flavors to create the perfect seltzer that can be enjoyed on the beach, at a barbecue or anywhere else.”
So if you just can’t decide, the new 24 pack may be for you.
No word yet if the company will be combining beer and any of the hard seltzer varieties in an upcoming mix pack.
- Hard Seltzer Leads Consumers to Find the Flavor - November 9, 2023
- Heineken Strategically Grows Global Footprint of Pure Piraña - October 25, 2021
- Truly Announces Location of Taproom #1 - October 4, 2021
