Michelob ULTRA Organic Hard Seltzer is treating three lucky fans (and three of their best friends) to a “once-in-a-lifetime IRL vacation” experience. The “refreshingly real” brand will be giving away three luxurious in real life
vacations cleverly inspired by the flavors in their Classic Collection of seltzers–Mixed Berry, Mango Apricot and Citrus.
“Three flavors. Three friends. Three fruitful vacations.”
The organic hard seltzer will be launching their “Vacation in this Ad” campaign this week. The campaign will consist of television, social media and digital
out-of-home advertisements featuring QR codes that link consumers directly to a website where they can enter to win one of three exclusive vacations. Just take a picture of the QR code when it pops up on the screen.
Michelob ULTRA wants in on the fun as consumers get back to their pre-pandemic lifestyles… vacations and all. “We’ve spent last summer sharing virtual hugs through digital screens and live streaming events from our living rooms; now with the nation starting to re-open and travel picking back up, the prospect of enjoying a real summer is within reach” stated Ricardo Marques, the Vice President of Marketing at Michelob ULTRA.
“Michelob ULTRA Organic Seltzer believes that real is always better, that’s why we will be rewarding our fans and their friends with an epic summer in real life experience.”
The luxe vacation packages break down like this:
Mixed Berry Meets the Berry Islands – This vacation features a private boat charter for the winner and crew through the Bahamas’ exclusive Berry Islands.
Mango Magic Hour in Hawaii – The winner and friends will be picked up from the airport in a luxury car and taken to a beach retreat in Hawaii, complete with a private luau featuring a live band.
A Citrus Escape to the Sunshine State – Win a stay at a swanky vacation home in the Florida Keys. The vacation includes a trip to a beautiful orange grove for a multi-course dinner made by a private chef.
The Classic Collection was added to the Michelob ULTRA Organic Hard Seltzer lineup just a few short weeks after the brand first launched earlier this year. The variety pack features three flavors including Mixed Berry, Mango Apricot and Citrus. Each 12 ounce slim can contains 90 calories, 2 grams of carbs, no sugar and an ABV of 4%.
The Classic Collection contains real organic fruit juice. The brand’s original variety pack, the Signature Flavor Collection, also features three flavors including Peach Pear, Cucumber Lime and Spicy Pineapple. Each can contains 80 calories, no carbs or sugar and an ABV of 4%. All six flavors are gluten free and, of course, USDA certified organic.
Enter the sweepstakes between May 26th and Labor Day (September 6th) for a chance to win. Winners will be announced shortly after the cutoff date. Fans can follow @MichelobULTRA on social media for more information. Official rules and entry details can be found on Michelob ULTRA’s website.
The “Vacation In This Ad” campaign is part of Anheuser-Busch’s larger “Let’s Grab A Beer” initiative which “encourages consumers to drink responsibly and socialize safely, as the country looks ahead toward times spent with family and friends.” The company stated that the initiative is, “part of the company’s overall commitment to playing a leading role in the recovery of the country.”
Michelob ULTRA Hard Seltzer knows that #realisbetter and seems excited to get fans back into real life experiences.
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