Actress Alyson Hannigan joins Sparkling Ice Spiked Hard Seltzer for a new campaign challenging consumers to “Shatter Your Expectations.” The partnership, which launched in late May, highlights “everyday moments that exceed all expectations” and will feature lighthearted, seasonal content through the autumn months.

“Sparkling Ice Spiked is such a fun brand to partner with and is an easy extension to what I already love: understanding that there are so many moments in life that should be celebrated on a daily basis from conquering your to-do list, to finally getting to see your friends and family in person again,” stated Alyson Hannigan. “It also helps that they found a way to pack in so much flavor and minimizes all the things we look out for, carbs and calories included.”

Hannigan posted her first Sparkling Ice Spiked video on Friday, May 28th, just before Memorial Day Weekend. In the clip she says, “I’m getting an early start on my holiday weekend with my favorite hard seltzer…”

She comments that Sparkling Ice Spiked is “sooo good” and even insists Cherry Lime Chiller is her favorite flavor. The video was posted on Hannigan’s social media and reposted onto the seltzer’s page.

Alyson Hannigan has starred in countless films and television series since the mid ‘80s. She’s best known for playing Willow Rosenberg on the Buffy the Vampire Slayer television series, Lily Aldrin on the sitcom How I Met Your Mother and, of course, Michelle Flaherty, the girl who infamously overshared about “this one time at band camp” in the American Pie movies.

Sparkling Ice Spiked Hard Seltzer, which launched in August of last year, is available in four flavors including Ruby Fizz, Strawberry Citrus Smash, and Lemonade Refresher and Hannigan’s top choice, Cherry Lime Chiller. Each 12 ounce slim can contains 80 calories, zero sugar, 1 gram of carbs and an ABV of 4%.

The seltzer can be purchased in individual flavors or in a 12-can variety pack. The brand’s website even showcases a series of cocktail recipes featuring Sparkling Ice Spiked Hard Seltzers. Drinks like a Social Distance Slushie, a Whiskey Lockdown, a You’re On Mute Mimosa, a Homeschool Helper and more can all be made by following the website’s step-by-step instructions.

The brand insists, “Life is hard, but so is Sparkling Ice Spiked.”

Chris Hall, the CEO of Talking Rain, Sparkling Ice’s parent company, is excited for the future of Sparkling Ice Spiked Hard Seltzer which he believes “delivers the taste our consumers are looking for while shattering the expectations of what everyone has come to expect from hard seltzer.”

“With full flavor and zero sugar, we’re confident that the new Sparkling Ice Spiked will satisfy your hard seltzer cravings and quickly become your go-to beverage for everyday entertaining, outdoor grilling and weekend escapes,” Hall added.

Sparkling Ice Soft Seltzer

Talking Rain also makes Sparkling Ice, a line of non-alcoholic bubbly beverages enhanced with antioxidants and vitamins. The soda-style drinks are sugar free and artificially sweetened with sucralose.

There are 17 flavors of Sparkling Ice currently available. The brand has expanded to include 6 flavors of Sparkling Ice + Caffeine, which is enhanced with naturally sourced caffeine. Talking Rain was founded in 1987 and is also home to Talking Rain Sparkling Waters, Talking Rain Sparkling Waters + Caffeine, Talking Rain Elevate Performance Water with Caffeine, and Talking Rain Essentials enhanced with vitamins and electrolytes.

The Shatter Your Expectations campaign launched earlier this year and is supported by instore marketing, holiday promotions, mailers, targeted social media ads and celebrity influencers such as Hannigan. Follow #shatteryourexpectations via the seltzer’s social media pages. Consumers are excited to see what’s next from Sparkling Ice Spiked Hard Seltzer and Alyson Hannigan.

Shirani Jayasuriya
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