XED Beverage Company has completed its second seed round of funding. The makers of the popular “cocktail meets seltzer” brand, SESH, has raised an impressive $4.5 million in total investments this year. The funds will go towards growing the SESH brand as well as launching a new brand which is, according to the company, currently in “stealth mode.”

XED’s additional investors include Bob Hurst, who is the former Vice Chair & Head of Investment Banking at Goldman Sachs as well as Edgar Bronfman, the former CEO of the beverage empire Seagram and grandfather to one of XED’s CEOs, Zeke Bronfman.

Investors Came Forward

online pharmacy buy synthroid online cheap pharmacy

The company’s lineup of investors also includes Ilan Sobel, who is the founder and COO of WeissBeerger, a data analytics company for the food and beverage industry, as well as Strauss Zelnick, the founder of Zelnick Media Capital and the CEO of Take Two Interactive. Zelnick is also the former CEO of BMG Entertainment.

“We are incredibly honored to receive the support of so many industry leaders,” insist XED’s founders Zeke Bronfman, who is also the company’s CEO, and Nate Medow, who is both a founder and the company’s president.

“XED is well-positioned to build a disruptive portfolio of brands. By creating next generation products that connect with our consumers across different occasions, we are inspired to ensure that people never have to compromise between great flavor and better for you ingredients.”

Co-Founders, Friends, and Visionaries

Best friends Bronfman and Medow created XED’s flagship brand, SESH, “as a direct antidote to disappointments Nate and I faced as consumers,” stated Bronfman. Medow is an athlete and a Type 1 diabetic. As a result, the duo was constantly searching for low calorie, low sugar and low carb beverage options that still tasted good.

“When we realized the total absence of alcoholic beverages on the market that checked the boxes of high-quality, low-cal and affordable, we checked those boxes ourselves…As founders, we could not be more excited to solve a problem for our consumers with SESH.” The former college roommates began developing SESH in their dorm room.

“We are experiencing a paradigm shift in the way alcohol is consumed. People are now far more aware of what they eat and drink and SESH uniquely answers the need of anyone seeking out bold flavors with less sugar,” explained Medow.

SESH Lineup has Variety and Purpose

SESH certainly does fit the team’s criteria. The drink comes in four cocktail-inspired flavors including Mojito, Moscow Mule, Paloma and Gin & Tonic. All flavors come in 12 ounce cans and contain 120 calories, no sugar, 1 carb and an ABV of 6%. They are all natural and gluten free. SESH is sold in 12 and 24 packs of individual flavors as well as 12 and 24-can variety packs. The brand is currently available in New York, Ohio, New Jersey and Illinois. It can also be purchased direct-to-consumer in 36 states via the company’s website, drinksesh.com.

The brand’s mission, according to its website, is “to deliver a more authentic product and aligns with consumer macro trends: health and wellness, premium, and purpose driven products.”

Now, with their new round of funding, Bronfman and Medow will be able to continue fostering their vision. We wish the team luck as it grows SESH and explores new product offerings.

Shirani Jayasuriya
Latest posts by Shirani Jayasuriya (see all)