Legendary musician Sammy Hagar is launching his first line of ready-to-drink (RTD) beverages, Sammy’s Beach Bar Cocktails, later this month. Hagar, who is affectionately known as The Red Rocker, is celebrating the launch with a free rooftop show on the Vegas Strip.
“Sammy’s Beach Bar Cocktail Co.’s sparkling rum cocktails will make you want to dip your toes in the sand,” stated Hagar. “You’ll want to throw these cocktails in a cooler and take them to the beach, your pool party, out tailgating, and your backyard barbeque. They’re so good that they’re even going to be your favorite drink at your local bar.”
Sammy’s Beach Bar Cocktails are crafted with real spirits, Hagar’s own line of rum, and will be available in four tropical flavors including Cherry Kola Chill, Pineapple Splash, Tangerine Dream and Island Pop–the brand’s take on a Hawaiian-style rum punch. The sparkling rum cocktails are all sweetened with agave nectar and contain no more than 130 calories per serving. Sammy’s Beach Bar Cocktails will launch this month in California, Nevada and Texas. The brand plans to expand into additional states soon after its initial launch.
The former lead singer of Van Halen is debuting his new cocktail line in style. 50 lucky winners will receive a pair of tickets to see the rock star perform at the Paris Las Vegas Hotel & Casino’s rooftop bar, Beer Park. The half hour performance will take place on Wednesday, September 22 and will feature Hagar’s supergroup, The Circle.
The Circle is composed of acclaimed bassist Michael Anthony of Van Halen and Chickenfoot, as well as guitarist Vic Johnson and drummer Jason Bonham. Bonham drummed with Foreigner from 2004-2007. He is also the son of Led Zeppelin drummer John Bonham. Vic Johnson has most notably played with the BusBoys and Sound Barrier.
Sadly the entry period for the concert contest has passed. However, fans can still win one of Hagar’s signed guitars according to the RTD cocktail brand’s only post on its Instagram page, @sbbcco. To enter, follow Sammy’s Beach Bar Cocktail Co. on IG and comment “your best inspirational motto” under the post.
Sammy’s Beach Bar Cocktail Co. may be the Rock & Roll Hall of Famer’s first foray into RTD beverages but Hagar is no novice when it comes to the alcohol industry. The “Mas Tequila” singer launched Cabo Wabo Tequila in 1996, six years after opening the infamous Cabo Wabo Cantina in Cabo San Lucas, Mexico. He sold the tequila brand to Italy’s Gruppo Campari in 2010.
Hagar launched Sammy’s Beach Bar Rum in 2011. The Puerto Rican rum comes in three island-inspired flavors including The Spirit of Paradise–a white rum featuring notes of coconut and banana, Red Head–featuring macadamia, cherry and coconut flavors, and Kola Spiced–a vibrant spiced rum crafted with kola nut, vanilla and coffee. Sammy’s Beach Bar Rum is the base of Hagar’s new RTD cocktail line. The rum is available everywhere in the US, with the exception of Hawaii.
Eager fans might as well jump at the opportunity to try Sammy’s Beach Bar Cocktails. As Hagar says, “Cheers to good times, beautiful beaches, tasty cocktails and rock & roll.”
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