Topo Chico Hard Seltzer announced the launch of a Margarita Hard Seltzer Variety Pack. The variety pack will include four new offerings and will be the first addition of a full line of flavors for The Coca-Cola Company’s (NYSE: KO) hard seltzer brand, which will continue to be produced and distributed by Molson Coors (NYSE: TAP). The Margarita hard seltzer line will hit shelves in 2022.
“Most of the prepackaged margarita flavored options out there right now taste artificial and nothing like the actual cocktail,” explained the Senior Director of Hard Seltzers at Molson Coors, Matt Escalante. “With Topo Chico Margarita Hard Seltzer, we’re capturing the complexity of a real margarita in hard seltzer form infused with lime, salt and tequila notes and lightly sweetened with agave. We can’t wait for drinkers to try it.”
The new variety pack will feature four unique Margarita-inspired flavors including Strawberry Hibiscus, Signature Margarita, Tropical Pineapple and Prickly Pear. All four flavors contain 100 calories and an ABV of 4.5% per 12 ounce can. Despite its tequila-centric flavor profile, the beverage does not contain real tequila.
The Margarita Hard Seltzers will soon join the brand’s flagship variety pack on shelves. Topo Chico’s original variety pack, which launched in the spring of this year, consists of Tangy Lemon Lime, Tropical Mango, Exotic Pineapple, and Strawberry Guava. The four flavors also contain 100 calories a piece, but boast a slightly higher ABV of 4.7%.
The new year will be a busy one for Topo Chico. The bubbly beverage brand’s partner, Molson Coors, recently announced a distribution expansion which is set to bring Topo Chico Hard Seltzer to all 50 states by January.
Since Topo Chico Hard Seltzer’s launch earlier this year, the brand has gained recognition for its bold ad campaigns celebrating individuality and self-expression. In June the Mexican brand leaned into its Southwestern roots and debuted a campaign entitled “Legends Never Stop Refreshing.” The campaign featured a series of local Texas legends including artist Roni Zulu and professional bull rider Esperanza Martinez.
Topo Chico also recently launched its “A Perfect Contradiction” campaign, which will air in tandem with the hard seltzer’s global launch. The eye-catching campaign features a video advertisement by creative agency Hero + McCann and celebrates “the beauty of owning your contradictions.” Based on what we’ve seen so far, we expect another captivating campaign for Topo Chico Margarita Hard Seltzers.
The Coca-Cola Company appears eager to continue its partnership with Molson Coors, which was forged in early 2021. As part of the duo’s distribution agreement Molson Coors manufactures, markets and distributes Topo Chico Hard Seltzer within the United States for Coca-Cola.
“The Coca-Cola Company has been pleased with its relationship with Molson Coors to bring Topo Chico Hard Seltzer to market and shake up the seltzer aisle,” stated Dan White, Chief of New Revenue Streams for the Coca-Cola Company. “We love to see the consumer response and believe Molson Coors will bring yet another cutting-edge innovation to the category with Topo Chico Margarita Hard Seltzer that will not only win with existing fans but recruit new drinkers into the hard seltzer category.”
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