Victory Brewing Makes Waves
Pennsylvania's Victory Brewing Company announced the launch of Victory Waves Craft Hard Seltzer later this month. Fans have been eagerly awaiting the release of Victory Waves since Hard Seltzer News first reported that the brewer was seeking a seltzer trademark in November of last year.
Will Thursday be Truly Special for Boston Beer?
Boston Beer (NYSE: SAM) will report Q1 earnings this Thursday after market close.
New Holland Brewing Brings the Dragon’s Share
New Holland Brewing Company announced the release of its new bourbon barrel aged hard seltzer, Dragon’s Share.
Bang’s MIXX Hits the Hard Seltzer Aisles
The hard seltzer from the brand team at Bang Energy has arrived at grocery stores and other outlets.
Celebrating Sustainability in Hard Drinks Industry for Earth Day
Earth Day is Thursday, April 22, and environmental ethics are a big concern for an overwhelming majority of consumers. Now more than ever, Americans...
Delta Flights are Getting Tip Top
The Atlanta-based ready-to-drink (RTD) canned cocktail company Tip Top just got a pretty sweet gig.
White Claw Steals Airwaves with Surge
With brand development dating back to May of 2019, Mark Anthony Brands has released White Claw Surge, an entry in the subsegment of imperial hard seltzers.
Constellation Claims Lawsuit Over Hard Seltzer is Baseless
Constellation Brands (NYSE: STZ) has issued a strongly worded statement in response to Anheuser-Busch’s (NYSE: BUD) recently filed lawsuit attempting to stop the branding of hard seltzer products with the Corona name.
Expect Hard Seltzer Startup Acquisition Activity in 2021
Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment.
Breaking News: Corona Limonada Hard Seltzer on Tap for Summer
Constellation announced that it is bringing a new hard seltzer to US markets; Corona Limonada will hit store shelves this June. Hard Seltzer News obtained early images of a 12-count mixed pack.
