White Claw Steals Airwaves with Surge

With brand development dating back to May of 2019, Mark Anthony Brands has released White Claw Surge, an entry in the subsegment of imperial hard seltzers.

Constellation Claims Lawsuit Over Hard Seltzer is Baseless

Constellation Brands (NYSE: STZ) has issued a strongly worded statement in response to Anheuser-Busch’s (NYSE: BUD) recently filed lawsuit attempting to stop the branding of hard seltzer products with the Corona name.  
hard seltzer and RTD acquisition activity

Expect Hard Seltzer Startup Acquisition Activity in 2021

Acquiring a successful start-up brand is a good way to quickly garner market share while establishing legitimacy in a new segment. 
Corona limonada

Breaking News: Corona Limonada Hard Seltzer on Tap for Summer

Constellation announced that it is bringing a new hard seltzer to US markets; Corona Limonada will hit store shelves this June.  Hard Seltzer News obtained early images of a 12-count mixed pack.
Corona hard seltzer FaZe

Corona Hard Seltzer Partners with FaZe

Corona Hard Seltzer has partnered with FaZe Clan to become the official hard seltzer of the prominent eSports organization.
Corona Hard Seltzer

Corona Hard Seltzer Helps Constellation Beat Wall Street Estimates

Constellation Brands (NYSE: STZ) reported fourth quarter earnings Thursday that exceeded financial analysts' expectations.
Bud Light Seltzer Canada cans

Canada Finally Gets Bud Light Seltzer

Bud Light Seltzer is finally hitting Canadian shelves. After just over a year on the US market and thousands of social media requests, the...
Corona Hard Seltzer Fuel

Investors Await Corona Hard Seltzer Performance Announcement

Come tomorrow all eyes will be on Constellation Brands’ current MVP, Corona Hard Seltzer, as investors hope to see the company beat Q4 projections with the help of the seltzer line’s growing popularity in the US. 
Let's White Claw campaign

White Claw Goes Global with Storytelling Campaign

White Claw, the OG hard seltzer that defined a segment, has launched its first global, storytelling campaign.
Cacti hard seltzer 9 pack

CACTI Hard Seltzer is Immediate Thorn in Side of White Claw, Truly

The tequila-inspired beverage has quickly become a worthy adversary in the hard seltzer market.

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