Stone to Launch Buenavida Seltzer in Bottles
Breaking from hard seltzer trends, Buenavida will be packaged in 12 oz. glass bottles instead of the iconic skinny can.
Cutwater Expands MLB Co-Branding
Cutwater Spirits is expanding its line of ready-to-drink (RTD) co-branded cocktails to six MLB teams, featuring the teams’ official logos and trademarks.
Seltzerland Swings Through Atlanta
The Seltzerland series of seltzer "fetztivals" made an appearance in Atlanta Saturday, bringing a socially distanced format to fans wanting to try new brands and discover new flavors. We discovered 8 favorites in the impressive lineup.
Big and Small Hard Seltzer Brands Take Share from Beer
Hard seltzer currently comprises about 20% of beer sales, with that share expected to rise proportionately with temperatures and outdoor activities.
Thirsty Monk To Open Hard Seltzer Pub in Asheville
Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.
Blake Shelton Helps Launch Smithworks Lemonade Seltzers
Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.
Hornitos Hard Seltzer Hits Select Markets
The iconic tequila brand Hornitos is ready to jumpstart your summer with its new ready-to-drink (RTD) sparkling canned tequila cocktail.
Get Ready to Take Summer by the Coolers
As brands move forward with innovative product offerings, and the associated fierce competition over share of shelf space, expect also to see innovative marketing programs and taglines to help companies grab share of consumer consciousness.
Topo Chico “Ranch Water” On Deck
Molson Coors CEO Gavin Hattersley announced that the company is developing Topo Chico Ranch Water as part of its innovation pipeline.
Convenience Stores Win Big with Hard Seltzer
In spite of its challenges, for the convenience segment 2020 was a year of growth, partially driven by the shift from on-premise to off-premise beverage alcohol consumption, and hard seltzer played a big role.
