Thirsty Monk To Open Hard Seltzer Pub in Asheville
Asheville's Thirsty Monk brewpub announced a new concept in its lineup of locations serving beer and hard seltzer.
Blake Shelton Helps Launch Smithworks Lemonade Seltzers
Smithworks vodka is plowing new ground with hard seltzer, and has enlisted country music singer Blake Shelton to sow the US fields.
Hornitos Hard Seltzer Hits Select Markets
The iconic tequila brand Hornitos is ready to jumpstart your summer with its new ready-to-drink (RTD) sparkling canned tequila cocktail.
Get Ready to Take Summer by the Coolers
As brands move forward with innovative product offerings, and the associated fierce competition over share of shelf space, expect also to see innovative marketing programs and taglines to help companies grab share of consumer consciousness.
Topo Chico “Ranch Water” On Deck
Molson Coors CEO Gavin Hattersley announced that the company is developing Topo Chico Ranch Water as part of its innovation pipeline.
Convenience Stores Win Big with Hard Seltzer
In spite of its challenges, for the convenience segment 2020 was a year of growth, partially driven by the shift from on-premise to off-premise beverage alcohol consumption, and hard seltzer played a big role.
UPDATE: Topo Chico Hard Seltzer In Stores Today
The long awaited, much anticipated Topo Chico Hard Seltzer begins its retail journey today, with a strategic rollout by Molson Coors (NYSE: TAP).
Diageo Expands Hard Seltzer Production
Diageo announced its plans to increase hard seltzer production, including ready-to-drink (RTD) canned cocktails.
21st Amendment Brewery Rolls Out SOMA Hard Seltzer
San Francisco’s own 21st Amendment Brewery has announced the national rollout of SOMA, a hard seltzer brand that performed well in its local release.
Do Not Tweet #ULTRAOrganicSeltzer
You have been warned. The colony of all things artificial is angry with Michelob ULTRA Organic hard seltzer, as the brand launched a...
