Behind Don Cheadle’s Super Bowl Ad for Mich Ultra Hard Seltzer
Don Cheadle appeared with a body double in one of the many ads promoting hard seltzer in the 2021 Super Bowl. Or was that all thanks to CGI and greenscreen?
Future of Product Trials Laced with Technology
In a time when pandemic shut-downs have kept people home and driven up e-commerce, social media and other online marketing strategies have become more valuable than ever.
A-B To Invest $1B for Hard-Working People
Anheuser-Busch (NYSE: BUD) is ramping up hard seltzer capabilities. Ironically, its Super Bowl ad titled "Let's grab a beer" underscores that.
Ohza Gains Recognition Through Celebrity Investment
Ohza, makers of premium canned mimosas, recently welcomed several new high profile investors and ambassadors.
Our Cart Offers Advice on How to Make Your Brand Stand Out
In an exclusive interview with Hard Seltzer News, Daniel Rejzner and Clayton Baum of Our Cart offered up some advice to new brands looking to grab consumers’ attention.
Craft Distilleries Ship Canned Cocktails Due to Relaxed Laws
The COVID-19 pandemic is changing the way people buy and consume alcohol.
Sam Adams Unleashes New Breed of Super Bowl Ads
Clydesdales will make it into a Super Bowl commercial this year after all - albeit in historic Boston instead of St. Louis.
Review: Blue California 2021 Destination Flavors Highlights
To fill a growing need in the hard seltzer industry, the Blue California Flavor and Fragrance division has created a low sweetness hard seltzer-focused flavor collection for 2021.
Quirk vs Cigar City in Big Seltzer Matchup
Hard seltzer teams in Kansas City and Tampa Bay prepare for a big week.
On February 7 we will find out who wins this year’s...
Cigar City Sampler Combines Beer and Seltzer
Cigar City, one of Florida’s top craft breweries, is releasing a new variety pack that includes both beer and hard seltzer, as shelf space becomes increasingly competitve.
