Our Cart Weighs in on Why Retail is Still King
Direct to consumer and various e-commerce platforms are on the rise, but that doesn’t mean brands should be abandoning retail strategies. The two can work well together.
Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Constellation Says More Hard Seltzer in the Stars
The company's Daleville, VA brewing facility will take center stage for the expansion.
Lawsuit: MIXX Hard Seltzer Launch Harmed by PepsiCo
With the new hard seltzer now in production and ready to release to the public, Bang is seeking a quick ruling from the courts.
Anchor’s Little Weekend is Crossover Hard Seltzer
Anchor Brewing Company, which celebrates its 125th anniversary this week, is commemorating with a logo change and the launch of Little Weekend, a light golden ale infused with juicy mango flavor.
Jack Daniels Partners with Pabst for its RTDs in Glass Bottles
The partnership will allow for expansion of Jack Daniel’s Country Cocktails through its new access to Pabst’s supply chains.
Craft Beer Marketing Awards Deadline Fast Approaching
The Craft Beer Marketing Awards (CBMA), which was expanded this year to include the hard seltzer category, will accept entries through this Friday, January 29.
How ‘Merican Mule Stands Out by Sticking to What They Know
Building a new brand of canned cocktails.
As new RTD and hard seltzer brands emerge, ‘Merican Mule is standing out by focusing on they know...
Founders Más Agave is a Different Kind of Premium Hard Seltzer
The premium positioning opens up the possibility of differentiation in the increasingly crowded hard seltzer space, while bringing more profit margin.
Coke Launches DTC in UK
The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.
