New Belgium Working on Hard Tea?
In a flurry of activity to develop new products for the spring of 2021, New Belgium appears to working on a launch of hard tea in addition to its upcoming hard seltzer.
Monster HYDRA and TRIDENT Hard Seltzer
Monster Energy continues to inch closer to launch of hard seltzer.
Vizzy Raises Money for Bartenders with 2020 Song, Video
As a year like no other comes to an end, Vizzy Hard Seltzer is marking the occasion in a unique way - and helping...
Breaking: Sierra Nevada Agua Azul Hard Seltzer
In one of the most anticipated releases of a hard seltzer, HSN has learned that Sierra Nevada Brewing is working on a new brand, to be known as Agua Azul.
PODCAST: Kathy Oglesby Explains Flavorings Used in Leading Hard Seltzers
In a recent interview with Hard Seltzer News, Kathy Oglesby, Head of Flavors and Fragrances at Blue California, takes a deep dive into new...
Wall Street Analysts Thirsty for Hard Seltzer
Today, analysts at Zacks issued a fresh buy on Boston Beer (NYSE: SAM), makers of Truly hard seltzer, and went further in their analysis of the financial prospects of the category and specifically of several publicly traded companies.
Anheuser-Busch to Launch Travis Scott’s CACTI Hard Seltzer in Spring 2021
It's official: Anheuser-Busch was chosen by Travis Scott's team to launch the new CACTI hard seltzer, and shipments will begin in the Spring...
Millennials Now Prefer Hard Seltzer Over Craft Beer
A recent survey of 3,500 consumers shed some light on the buying habits of active Millennial population in the US.
Sycamore Brewing Looks to Cash in on 2020 Sentiment
Charlotte, NC-based Sycamore Brewing is releasing an imperial hard seltzer with branding and marketing aimed at the resounding anticipation to put the year behind...
Fun Wine Treats Us with Hard Bubbly
Wine and friends pair well together. Who doesn’t love catching up with an old pal over a bottle of bubbles? In this spirit, Friends...
