Meet the Innovators Behind the Redefining Hard Seltzer Boom
2020 is shaping up to be a monumental year for the alcohol industry. This follows a 2019 that somewhat defined the hard seltzer industry.
Is hard seltzer considered beer?
Hard Seltzers attract drinkers with low calories and zero-sugar promises. The name seems to have appeared out of nowhere, and many may be confused about the definition of hard seltzer.
Will Pepsi Follow Coke Into Hard Seltzer?
The famed marketing battle between rivals Coke and Pepsi may be returning soon. Only this time we're talking about Hard Seltzer wars.
Finding Grocery Shelf Space for all this Seltzer!
Just when grocers expanded space to accommodate a wide variety of craft beer, now they are struggling to find a place to stack hard seltzer.
Michelob Ultra Hard Seltzer Could be Next
Anheuser-Busch has filed for trademark protection for a Michelob Ultra hard seltzer, according to documents filed Friday with the U.S. Patent and Trademark Office.
Distillers Make Hard Seltzer Even Harder
The US is exporting its love of hard seltzers abroad, as the bubbly trend is growing in the UK.
Thanks to prominent brands like White...
Progressive Brewers Embrace Seltzer Whole-Hard-edly
While it seems a new hard seltzer brand hits the market every day, in the early days of the craze there were three main...
Delicious Disruptors
Your idea of hard seltzer as a malt-based alcoholic beverage is about to change, as brands push the boundaries of what they can do...
Wine Makers Press Into Hard Seltzer
Wine and spirits producers have their eye on the growing hard seltzer market -- and they want a share. Without a strict definition, wine...
Hard Seltzer Evolves in Public Perception
If you watched Fourth of July fireworks with friends this year and are old enough to legally imbibe, there’s a good chance someone brought...
