You’ve Heard of the Pumpkin Spice Latte. But What About Pumpkin Spice Hard Seltzer?
Pumpkin spice flavored hard seltzer sounds like it could be someone’s idea of a Halloween trick, but Cincinnati-based VIVE is crafting a treat. Known...
As Hard Seltzer Brands Grow, So Do Sponsorships
For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...
Founders Brewing Enters Hard Seltzer Market
Founders boasts the use of “premium” ingredients in their new line of seltzers, including blue agave nectar, natural cane sugar, 100% real fruit juices...
Another Soft Drink Goes Hard with Launch of Sparkling Ice Spiked
Another soft drink company is going hard and jumping on the alcoholic seltzer trend. Talking Rain’s Sparkling Ice, known for its flavored seltzers and...
Exactly what is a Seltzery?
Hard seltzers are taking over the world. Soon enough, a seltzery will become a household name, and everyone will be rushing to their local...
Driven by Convenience, Accelerated by COVID, and Here to Stay
Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past. Drinkers think of it as a new category,...
The Hard Seltzer Customer: An Actionable Market
Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...
What’s So Different About Hard Seltzer?
A new adult beverage has come onto the scene and is very quickly becoming one of the most preferred ways to drink. It’s called...
Can Hard Seltzer Can the Can Supply?
US shortage of aluminum blamed on the spike in popularity
The supply chain of aluminum beverage cans has been interrupted. Analysts float the possible explanation...
Hard Seltzer Risks to Big Publicly Traded Brewers: Make vs Buy
A key risk to Anheuser-Busch InBev (ticker: ABI), Constellation Brands (ticker: STZ), and Molson Coors Beverage Company (ticker: TAP) is their inability to take...
