Hard Drive

At 12% ABV and 20 suggested servings per box, A-B’s new Boxology promises bartender quality cocktails made with real spirits.  The brand's innovation team developed the product in record time, having only applied for intent-to-use trademark protection in April of this year.

Tom Bené has resigned his position as CEO of the National Restaurant Association, and will take the helm at Breakthru Beverage Group, a wholesaler with a large presence in the US and Canada.

Michelob Ultra Organic Seltzer is welcoming two new flavors to its portfolio, and they are the perfect way to toast the end of summer. Watermelon Strawberry and Black Cherry are joining the line up, just in time for Labor Day weekend.

Virginia-based FasMart convenience stores have partnered with DoorDash to bring alcoholic beverages to your door.

Davin Nugent has held the position of CEO for the Dublin-based company for approximately seven years. The Independent based their reporting on “filings made with the Companies Registration Office,” according to a story published on August 29.

Duke is joining other North Carolina schools in the conference, including the University of North Carolina in Chapel Hill and North Carolina State University in Raleigh to allow sales of hard beverages at more than just premium seating at home football games this season.

Bang’s hard seltzer, MIXX, has found a manufacturing home near Douglasville, Georgia. The new $145 million manufacturing and distribution facility is slated for Georgia’s Douglas County.

VIDE premium canned cocktail brand has just launched a new flavor--its first tequila-based offering--Grapefruit Tequila Soda.

Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.

Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.