New Belgium’s Fruit Smash Hits Store Shelves
One of 2021’s most anticipated hard seltzers is finally here; meet Fruit Smash from New Belgium Brewing. The Instagrammable seltzer, first scooped by Hard Seltzer News in September 2020, hits store shelves this month.
Game Time Introduces Game Changing Hard Seltzer
Game Time Beverages is set to launch Game Up, an innovative new hard seltzer with three electrolytes and real fruit. Distribution will begin in Spring 2021.
Luke Bryan Sings for Two Lane Hard Seltzer
Constellation Brands (NYSE: STZ) announced today that Two Lane Hard Seltzer will be released -- and Two Lane American Golden Lager production will resume.
Stewarts to Launch Its Own Spiked Seltzer
Stewart's Spiked Seltzer is set to begin rollout in US northeastern states this month, with national distribution promised by Stewarts Enterprises Inc.
Bang Fires Now and Later
Hard Seltzer News has learned about a possible brand expansion for Bang Energy's line of hard seltzers, which includes MIXX hard seltzer, to be released soon.
Mich ULTRA Organic Seltzer Introduces Three New Flavors
After only a few weeks on store shelves, Michelob ULTRA Organic Seltzer is expanding its lineup. On March 1, it launched the Classic Collection, the "brand's second edition" variety 12 pack featuring three new flavors.
Rising Aluminum Prices Impact Beverage Industry
The high demand for aluminum cans, coupled by import tariffs, amount to a forecast of continued rise in prices.
Bold Rock to Release Hard Lemonade Seltzer
With several new high profile offerings recently hitting store shelves, sparkling hard lemonade made up 10% of the seltzer market at the start of the year.
Monster Continues to Seek Seltzer
Monster Beverage Corporation (NASDAQ: MNST) continues to examine the hard seltzer market, providing a lifeline during an earnings call yesterday.
Pepsi Introduces its First Mixer, Neon Zebra
PepsiCo has been hesitant to jump into the hard beverage space, but today it announced the company is inching a little bit closer… sort...
