Molson Coors Joint Venture in CBD Beverage Goes VeryWell
Molson Coors (NYSE: TAP) is offering consumers a whole new way to taste the Rockies. The beverage company announced its first line of CBD-infused drinks.
Our Cart Weighs in on Why Retail is Still King
Direct to consumer and various e-commerce platforms are on the rise, but that doesn’t mean brands should be abandoning retail strategies. The two can work well together.
Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Mike’s Hard Lemonade Seltzer Launches Nationwide
The Pineapple is getting early rave reviews among seltzer fans, with all the early signs of a cult following.
Molson Coors Partners with Superbird RTD for National Roll-out
There is another RTD announcement coming soon, as Molson Coors expands their Beyond Beer arsenal through innovation, acquisition, and partnership.
Constellation Says More Hard Seltzer in the Stars
The company's Daleville, VA brewing facility will take center stage for the expansion.
Lawsuit: MIXX Hard Seltzer Launch Harmed by PepsiCo
With the new hard seltzer now in production and ready to release to the public, Bang is seeking a quick ruling from the courts.
Jack Daniels Partners with Pabst for its RTDs in Glass Bottles
The partnership will allow for expansion of Jack Daniel’s Country Cocktails through its new access to Pabst’s supply chains.
Breaking: SweetWater’s Oasis Doubles Down on Hard Seltzer Benefits
SweetWater Brewing introduces Oasis hard seltzer, fortified with both electrolytes and Vitamin C.
Founders Más Agave is a Different Kind of Premium Hard Seltzer
The premium positioning opens up the possibility of differentiation in the increasingly crowded hard seltzer space, while bringing more profit margin.
