Marketing

Tequila isn’t only for Cinco de Mayo. The spirit is a household favorite with U.S. consumers and its popularity keeps rising, thanks in part to new packaging and convenience.

For those in search of the perfect tequila for their Cinco de Mayo celebration, spirits maker IZO was recently awarded Tequila of the Year at the London Spirits Competition. The winner of the prestigious prize is awarded based on three criteria: taste, presentation, and value.

Get ready to roll with the punches, friends. Cincinnati’s VIVE Hard Seltzer recently announced the release of its own punch variety pack.

Molson Coors (NYSE: TAP) is growing in the European hard seltzer market. During the beverage company’s first quarter earnings call last Thursday, President and Chief Executive Officer Gavin Hattersley revealed that a new hard seltzer called Wai Moment is hitting shelves in Central and Eastern Europe. 

The hard seltzer category is expected to have its best summer ever.  Its explosive popularity illustrates how strong the consumer desire is for great tasting, yet better-for-you options.

A big expansion is coming to the Trulyverse with another variety pack on the way.  It will be Truly's "Biggest flavor yet."

Get ready to turn your lemon of a car into hard seltzer lemonade. In a new creative new campaign, Vizzy - a seltzer with...

Bombay Sapphire & Tonic Ready-To-Drink (RTD) cocktails launched in the US this month. The canned cocktail features Bombay Sapphire’s signature vapor-infused London Dry Gin and tonic water.

Topo Chico Hard Seltzer, the sole alcoholic beverage in Coca-Cola’s expansive product line, reports positive performance after less than a month in the US market.

CENTR Brands Corp. announced Friday a U.S. distribution agreement with Southern Glazer’s Wine & Spirits.