AriZona Makes it Hard & Real with SunRise Hard Seltzer
The AriZona beverage company - famous for its iconic fruit juices and iced teas - is ready to release its first alcoholic beverage through a partnership with Heineken.
Breaking: A-B Sues Constellation Over Corona Hard Seltzer
After attempts to settle the matter out of court, Anheuser-Busch (NYSE: BUD) Mexican division Grupo Modelo filed Monday in Federal Court to stop Constellation Brands (NYSE: STZ) practices around selling hard seltzer.
Exclusive Interview with Suzie’s Hard Seltzer CEO
In an exclusive interview podcast, Barhyte explains that the judge's 25-page ruling helps "level the playing field."
Suzie’s Seltzer Wins Court Ruling over Mich ULTRA Hard Seltzer
Judge issues temporary restraining order for Anheuser-Busch to quit using deceptive ads, after Suzie's Seltzer, the organic hard seltzer from Pendleton, Oregon, sued in federal court.
Brewers Collective and TerraCycle Make Recycling PPE Easy
The Brewers Collective, which includes Karbach Ranch Water hard seltzer and Devils Backbone's Orange Smash canned cocktails, announced a partnership with TerraCycle to promote...
Super Bowl Hard Seltzer Commercials Ranked
During a big game unlike any other, consumers weren’t quite sure what to expect from this year’s Super Bowl commercials. Many high profile advertisers...
Kate Bock Joins Pompette
Kate Bock, whose modeling for Sports Illustrated Swimsuit Issue has led to international recognition, has entered into a partnership with the maker of bottle hard sparkling water.
Behind Don Cheadle’s Super Bowl Ad for Mich Ultra Hard Seltzer
Don Cheadle appeared with a body double in one of the many ads promoting hard seltzer in the 2021 Super Bowl. Or was that all thanks to CGI and greenscreen?
Future of Product Trials Laced with Technology
In a time when pandemic shut-downs have kept people home and driven up e-commerce, social media and other online marketing strategies have become more valuable than ever.
Boulevard Brewing Flings President over Sexual Harassment Findings
Boulevard says the source of toxicity is gone.
