Hard Seltzer Prices Propped Up by Premium Positioning
As more brands enter the category and release their own variations, we’re seeing all kinds of exciting new options emerge, including so-called premium hard seltzers.
Hard Seltzer Brands Market to All Genders
Part of the reason for spiked seltzer’s remarkable rise in popularity is its mass appeal.
Why Doesn’t Alcohol Show Nutrition Facts?
The hard seltzer category has been on fire lately. Sales increased well over 200 percent in 2019 alone (for more than $1.5 billion in...
We Answer Hard Questions About Hard Seltzer!
Frequently Asked Questions
Is hard seltzer the same as beer?
Yes and no. Some hard seltzers are made with malt liquor, which makes them, like beer,...
Did You Miss International Canned Cocktail Day?
If you’re not reading this today, September 10, the answer is yes. But that doesn’t mean you should skip these tasty offerings. online pharmacy...
Lone River Beverage Company Built their Brand with Dedication to Storytelling
Lone River Beverage Company built their brand by weaving their Ranch Water hard seltzer into the story of the American West.
Katie Beal Brown Exclusive Interview
In an exclusive interview with Hard Seltzer News, Katie Beal Brown, founder and CEO of Lone River Beverage Company, revealed major secrets to success in the hard seltzer market — a rocking team and an emphasis on brand differentiation.
Hard Seltzer Success Opens Doors to Other RTDs
Hard seltzer is having more than a moment. The rise of these effervescent, alcoholic drinks isn’t just a passing trend; the speed at which...
Hard Seltzer Stays Fizzy on Social
Life during a global pandemic is weird, to put it lightly. With fewer opportunities to see our friends and family due to safety restrictions...
Lone River Beverage Co’s Katie Beal Brown Shares Secrets to Success in Hard Seltzer...
Lone River Beverage Company’s Ranch Water hard seltzer has been making waves since their launch in late May. Made with lime and 100% agave,...