‘Pretty Red Lips Working on a White Claw’
If you drink a gin cocktail and don’t sing Snoop Dogg to yourself (“sippin’ on gin and juice”) does it even count? For decades...
Ranch Water Hard Seltzer and Their Unconventional Launch
Lone River Beverage Company launched Ranch Water statewide across Texas and Tennessee in May, and it has been buzzing on social media.
Pernod Ricard Could be Targeting Hard Seltzer
French company Pernod Ricard may be the next spirits company to follow into the hard seltzer space through their Smithworks vodka brand.
Finding Grocery Shelf Space for all this Seltzer!
Just when grocers expanded space to accommodate a wide variety of craft beer, now they are struggling to find a place to stack hard seltzer.
Seasonal Change Ushers in Hard Seltzer Debate
Hard Seltzers have been an even bigger hit this summer. What can producers do to ensure their popularity as the seasons change, especially as...
Sipping on Gin & Juice – and Sparkling Water
With everyone from actor Ryan Reynolds to Buckingham Palace slinging gin, the juniper-based spirit is definitely having a moment.
Progressive Brewers Embrace Seltzer Whole-Hard-edly
While it seems a new hard seltzer brand hits the market every day, in the early days of the craze there were three main...
Delicious Disruptors
Your idea of hard seltzer as a malt-based alcoholic beverage is about to change, as brands push the boundaries of what they can do...
Giving the Gift of Hard Seltzer
Birthday or special occasion on the horizon? Early holiday shopping? We’re here to help you with ideas for your hard seltzer-loving friend or family...
Hard Seltzer Evolves in Public Perception
If you watched Fourth of July fireworks with friends this year and are old enough to legally imbibe, there’s a good chance someone brought...
