New York’s Saranac is Reading the Hard Seltzer Tea Leaves

Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have flocked to...

As Hard Seltzer Brands Grow, So Do Sponsorships

For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...

Founders Brewing Enters Hard Seltzer Market

Founders boasts the use of “premium” ingredients in their new line of seltzers, including blue agave nectar, natural cane sugar, 100% real fruit juices...

Bud Light Wants to Make Their Hard Seltzers Meme-orable

Bud Light, targeting millennials, is hiring for an all-new marketing position. With the recent launch of Bud Light Seltzer, Vice President of marketing for Bud...

Healthy Diets Thirsty for Hard Seltzer

Have hard seltzers replaced craft beers for the healthy-minded? It wasn’t long ago that the beer drinkers of the world set aside their long-loved domestics...

Hard Seltzer 12-packs cater to Tire Kickers

Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers. “Last year,...

The Hard Seltzer Customer: An Actionable Market

Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...

Hard Seltzer Targets all Markets

Strong market growth of the hard seltzer category is expected over the next five years.  This will be driven by newly converted seltzer drinkers...

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