Katie Beal Brown Exclusive Interview
In an exclusive interview with Hard Seltzer News, Katie Beal Brown, founder and CEO of Lone River Beverage Company, revealed major secrets to success in the hard seltzer market — a rocking team and an emphasis on brand differentiation.
Hard Seltzer Success Opens Doors to Other RTDs
Hard seltzer is having more than a moment. The rise of these effervescent, alcoholic drinks isn’t just a passing trend; the speed at which...
Hard Seltzer Stays Fizzy on Social
Life during a global pandemic is weird, to put it lightly. With fewer opportunities to see our friends and family due to safety restrictions...
Lone River Beverage Co’s Katie Beal Brown Shares Secrets to Success in Hard Seltzer...
Lone River Beverage Company’s Ranch Water hard seltzer has been making waves since their launch in late May. Made with lime and 100% agave,...
‘Pretty Red Lips Working on a White Claw’
If you drink a gin cocktail and don’t sing Snoop Dogg to yourself (“sippin’ on gin and juice”) does it even count? For decades...
Ranch Water Hard Seltzer and Their Unconventional Launch
Lone River Beverage Company launched Ranch Water statewide across Texas and Tennessee in May, and it has been buzzing on social media.
Pernod Ricard Could be Targeting Hard Seltzer
French company Pernod Ricard may be the next spirits company to follow into the hard seltzer space through their Smithworks vodka brand.
Finding Grocery Shelf Space for all this Seltzer!
Just when grocers expanded space to accommodate a wide variety of craft beer, now they are struggling to find a place to stack hard seltzer.
Seasonal Change Ushers in Hard Seltzer Debate
Hard Seltzers have been an even bigger hit this summer. What can producers do to ensure their popularity as the seasons change, especially as...
Sipping on Gin & Juice – and Sparkling Water
With everyone from actor Ryan Reynolds to Buckingham Palace slinging gin, the juniper-based spirit is definitely having a moment.
