There will be more Vizzy, no more Brizzy
Molson Coors Beverage Company, makers of Vizzy hard seltzer have successfully reached an amicable settlement with plaintiff Brizzy hard seltzer in which Brizzy will cease operations.
United Airlines Moves Forward with White Claw on Domestic Flights
United Airlines launched service of White Claw hard seltzer on Tuesday, right on schedule.
Coca-Cola Enters China with Topo Chico Hard Seltzer
The Coca-Cola Company (NYSE: KO) has announced its launch of Topo Chico Hard Seltzer in certain markets of China, the company's first ever introduction of a beverage alcohol product there.
Coke Signals Intent to Sell Lemon-Dou Hard Seltzer in US
The Coca-Cola Company (NYSE: KO) recently released Topo Chico Hard Seltzer, the soda manufacturer’s first foray into the US alcohol market in nearly 40 years. It looks like another international favorite may be next in line, this time from Asia: Lemon-Dou.
New Orleans Brewery Grows with Hard Seltzer
Urban South Brewery has added three tropical-inspired flavors to its Paradise Park hard seltzer lineup just in time for summer.
Brewers Profits Increase When They Go Beyond Beer
Hard seltzers are dominating the alcoholic beverage industry. The hard seltzer market reached $3.8 billion last year and is projected to hit $11 billion by 2027. We examine the profitability of the popular beverage and the approach by Anheuser-Busch (NYSE: BUD), Molson Coors (NYSE: TAP), Constellation Brands (NYSE: STZ), and Boston Beer (NYSE: SAM).
Michigan Law Expands Availability of Spirit Based Canned Cocktails
The party just got a little harder in Michigan. Governor Gretchen Whitmer signed a package of bills into law that will allow Michigan distillers to produce stronger canned cocktails, while lowering the tax burden on consumers.
Bud Light Seltzer Introduces 24 Mix Pack
Bud Light Seltzer today launches a new 24-pack that combines Bud Light Seltzer Lemonade and Bud Light Seltzer Iced Tea. The suitcase of hard seltzer from Anheuser-Busch (NYSE: BUD) meets demand for larger variety as consumers return to pre-pandemic style events and gatherings.
Sonic Releases Hard Seltzer Broadly — Except at their Restaurants
Sonic Drive-In restaurants will not sell hard seltzer, in spite of releasing the branded beverage alcohol on May 18 at retail outlets. Initial distribution is limited to certain Oklahoma retailers, including Casey’s, Costco, Homeland, Reasor’s, Sprout’s, Target, Walmart, and Whole Foods.
Molson Coors Boosts Hard Seltzer in Canada
Molson Coors (NYSE: TAP) is investing $100 million in Canadian operations to ramp up production capability for hard seltzer. The investment will more than quadruple capacity.
