Molson Coors to Expand Ft Worth Brewery for Hard Seltzer
"Plan requires us to drive beyond the beer aisle."
Hard Seltzer Prices Propped Up by Premium Positioning
As more brands enter the category and release their own variations, we’re seeing all kinds of exciting new options emerge, including so-called premium hard seltzers.
Saint Arnold Brewery Seems Ready to Brew Hard Seltzer
Texas’ "oldest craft brewery" appears ready to roll out a new product line. Hard Seltzer News has learned of a trademark application by Saint...
Podcast: Sara Hillstrom of Anheuser-Busch with Thoughts on Gaining Shelf Space for Hard Seltzer
"I like solving hard business problems and driving profitable growth."
This past week, Hard Seltzer News Podcast was joined by Sara Hillstrom, Senior Director of...
Drizly Helps Hard Seltzer Growth During Lockdowns
Alcohol delivery service Drizly is thriving - and it's bringing hard seltzer along for the ride.
Is hard seltzer considered beer?
Hard Seltzers attract drinkers with low calories and zero-sugar promises. The name seems to have appeared out of nowhere, and many may be confused about the definition of hard seltzer.
Airlines Explore Adding Hard Seltzer Options Onboard
There’s no better way to kick off a vacation than by enjoying an adult beverage on the plane. But in spite of its booming popularity, hard seltzer fans have few options when it comes to imbibing inflight.
Skinny Cans Scream Seltzer… or Do They?
What comes to mind when you think of a hard seltzer or spiked seltzer? For many consumers who were early adopters, the product is...
Wine Makers Press Into Hard Seltzer
Wine and spirits producers have their eye on the growing hard seltzer market -- and they want a share. Without a strict definition, wine...
Hard Seltzer: An Effervescent Market, Even in a Decline
In a time of growing economic uncertainty, one industry stands out among the fiscal decline: hard seltzer. This light, bubbly booze has quickly become...
