Corona Limonada Vending Machine Stunt is Muy Bueno
In one of this summer’s most delicious campaigns, Corona is introducing its new spiked and sparkling Limonada hard seltzer via a voice activated vending machine.
Pepsi Dumps Juice for Cash
PepsiCo has agreed to sell its Tropicana and Naked Juice brands to PAI Partners, generating $3.3 billion in cash. Private equity fund PAI Partners has controlling investments in Refresco, the world's largest independent bottler of beverages, which packages canned cocktails and beer, among other items.
Breaking: White Claw Could Get Tequila Cousin
A new ready-to-drink (RTD) beverage could be joining the ever popular White Claw and Mike’s Hard Lemonade in the Mark Anthony Brands family.
VOSA Brings Canned Cocktails to East Coast
A new line of ready-to-drink (RTD) canned cocktails is about to hit the East Coast. Meet VOSA, the new premium “Spirit Soda” that wants to be your new favorite spiked and sparkling drink.
Vertical Wellness to Launch CBD Beverage Portfolio
Vertical Wellness's drink lineup will include sparkling beverages, waters, and iced teas all infused with CBD, as well as hemp shots.
Diageo’s Impressive Year Features Strong RTD Performance
Diageo (NYSE: DEO) reported its fiscal year 2021 earnings on Thursday. The international beverage alcohol company, and maker of Smirnoff hard seltzer, had an impressive year all around. The company reported “strong growth in net sales, operating profit and cash generation.”
Molson Coors Reports Best Quarterly Growth in a Decade
Molson Coors (NYSE: TAP) reported its Q2 earnings Thursday, beating analysts’ top and bottom line estimates and posted, what the company called, “its best quarterly top-line growth in more than a decade.”
AB InBev Beyond Beer Revenue Up 45%
AB InBev’s Beyond Beer category enjoyed an impressive 45% increase in revenue this quarter thanks to the beverage titan’s portfolio of hard seltzers and ready-to-drink canned cocktails.
Kové Launches Hard Yerba Mate and New Taproom
Kové, launched in May of 2021, might be new to the ready-to-drink (RTD) scene but the brand is steeped in centuries of tradition.
Cocktail/Seltzer Hybrid Brand Raises $4.5M for Secret New Product
The makers of the popular “cocktail meets seltzer” brand, SESH, has raised an impressive $4.5 million in total investments this year. The funds will go towards growing the SESH brand as well as launching a new brand which is, according to the company, currently in “stealth mode.”
