Coors Light Orange Cream Pop Seltzer Becomes Reality
Coors Seltzer wants you to “enjoy a #creampopsummer.” The brand has launched a nostalgic new Orange Cream Pop flavored hard seltzer just in time for this summer’s record-breaking temperatures.
Hard Seltzer Brands Scramble to Fill On-Premise Pipeline
As bars and restaurants are permitted to re-open and return to capacity, what will the supply chain look like?
Pop Singer Ellie Goulding Takes Share of Served Seltzer
Ellie Goulding just got Served. The British singer/songwriter recently became a co-owner of Served Hard Seltzer, acquiring a significant stake in the UK company.
Goulding...
Molson Coors Doubles Down on UK’s Three Fold Hard Seltzer
The Molson Coors Beverage Company (NYSE: TAP) has announced plans to invest $7 million (£5 million) in its UK hard seltzer brand, Three Fold. The investment is slated to be the largest made by the beverage company for any new segment within the United Kingdom.
Jack Daniel’s RTDs Help Lift Brown Forman Sales Volume 12%
This morning Brown-Forman Corporation (NYSE: BFB) reported financial results for its most recent fiscal quarter, in which net sales of $812 million increased 14% compared to the same period last year. A conference call with analysts later today will shed more light on the contribution from its ready to drink (RTD) cocktail category.
Actress Alyson Hannigan Adds Sparkle to Sparkling Ice Spiked
Actress Alyson Hannigan joins Sparkling Ice Spiked Hard Seltzer for a new campaign challenging consumers to “Shatter Your Expectations.”
Brown Forman Earnings Announcement will Give Peek at Success of RTD Cocktails
Brown-Forman (NYSE: BF.B) is expected to report their most recent quarterly earnings during a conference call scheduled for Wednesday morning. The company is projected to report an impressive year-over-year increase in earnings and higher revenues for its most recent quarter, which ended in April.
Spiritfruit Launches DTC Sales via Shopify
Spiritfruit is making moves. The ready-to-drink canned cocktail company has launched an online, direct-to-consumer (DTC) store on Shopify.
White Claw SC Plant Nears Completion, Hiring Accelerates
Mark Anthony Brewing’s new $400 million facility is nearing completion in Columbia, South Carolina, and the company plans to hire for hundreds of open positions.
White Claw Founder Among Top Ten Richest Canadians
Billionaire Anthony von Mandl is one of the richest people in Canada with a net worth now estimated at $8.7 billion, up from $3.3 billion 15 months ago, according to Forbes. Von Mandl is the founder of Mark Anthony Brands, which includes both Mike’s Hard Lemonade and White Claw hard seltzer brands, two of the most influential ready-to-drink cocktails on the market.
